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Vrechopoulos et al (2004) stated three online store layout forms. 

Freeform: - Free form layout is designed to display both shape and size. This forms is normally use in clothing section.

Grid form: - grid form will display all links or products on one screen. Display of each unit will be in rectangular position. These will be generally implemented in grocery section where more products to be shown at once.

Race track: - race track will organise individual area and display with built-in theme. These are generally used in large supermarkets.

Tesco and Sainsbury using race track layout for home page. Grid layout used for grocery and other individual sector. And freeform used for displaying individual product image.

CHAPTER 5

5. CONCLUSION

This final chapter contributes complete summary of e-grocery research. This chapter covers contributions and limitations of the research study. It also provides possible research area for future research in e-grocery sector.

5.1. Conclusion:-

The dissertation conducted case analysis on two grocery industries of the UK namely Tesco and Sainsbury in an attempt to find out which operating strategy and business models they are following to make online grocery as a profitable sector. Four main research questions are designed to evaluate management style for expansion strategy , business model for online order processing and providing home delivery service, home delivery analysis to know whether home delivery is profitable or not and finally electronic-customer relationship management (E-CRM). Each question is investigated with appropriate and relevant data. Case studies and Meta- analysis evidenced the fact that, highly concentrated geographical areas are the best place to implement e-grocery service and for less denser areas, brick and mortar will be the best approach. Dedicated distribution system or Ware-house distribution will profitable if and only if the customers need and demand are grown to very high level where companies receive high number of order to maintain sustainability. Studies also evidenced that, expanding business carefully and cautiously results in profit. Avoiding huge investment at once and implementing step by step transformation will help organisations to gain high market share. The company management should possess very good knowledge and enough experience to make profitable and sustainable decisions.

Today's online retailing sector predominantly using two business models for online order processing. Firstly, warehouse picking system and secondly in store picking system. Ware house picking system or dedicated picking systems operates orders by fully automated picking method. Warehouse model implementations require high initial investment and skilled employees which will further increase risk. Research studies show In-store picking method is profitable one for e-grocery business. Both Tesco and Sainsbury are using the same model for e-grocery. The 本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。