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论文作者:www.51lunwen.org论文属性:硕士毕业论文 dissertation登出时间:2015-05-03编辑:felicia点击率:28176
论文字数:11534论文编号:org201504302220124465语种:英语 English地区:英国价格:免费论文
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摘要:这是一篇英国毕业论文写作范文,从网上购物的主题出发,讲述了网上购物的发展和影响,希望对大家的工作和学习都能带来帮助。
Each e-grocer tries several business models and strategies to provide best possible service to the customer and also to stay in competitive game. The existing traditional grocers like Tesco and Sainsbury require very less initial investment to implement in-store picking model. In initial stages these companies continued to serve even though their online business was not profitable because they followed basic business rule that is, balancing investment cost and customer demand for their implementation of strategies to avoid bankruptcy. This study provides existing best strategy and business model for e-grocers. However, there is no particular best strategy or business model. Companies are regularly attempting to choose best avenues for business success.
Tesco.com is the world's largest e-grocer with turnover of 340 million. Other competitors are, Sainsbury, one of the main competitors with turnover of $65 million and ASDA-Wal-Mart with $60 million (verdict, 2006a). However, since 2001, the e-grocery has grown rapidly in the market and market value became doubled. Recent results show that, Tesco's annual group sales of 41.5 billion for UK (Tesco Annual Report, 2009) and Sainsbury's annual group sales of 21.3 billion for UK (Sainsbury Annual Report, 2009). The above result clearly states that home delivery system is profitable.
Customers are the base of business, more number of customers higher will be the progress. There should be good relationship between retailers and customers. Companies are striving hard to make CRM as effective as possible. The research reveals the importance of customer relation and also provides various methods to make it effective. Customers target many more ways to shop groceries due to several reasons. Providing convenient and flexible option will make e-grocery successful. Tesco and Sainsbury have come up with many more loyalty programs to retain their customers. But understanding customer behaviour and their characteristics are the most difficult area for business. This is one of the major research areas where future researchers can do research different ways to increase customer loyalty, need and demand towards e-groceries.
Conclusion statement: - Home delivery system (E-grocery system) is a strategic and economic contributor to Tesco and Sainsbury.
5.2. Limitations of the study: -
The study carried with several limitations.
The research is carried out only in two grocery companies namely Tesco and Sainsbury. Research is carried out only for grocery system. Applications of research results to other grocers or other departments are not recommended.
Research is carried out on the basis of case study, historical analysis and meta-analysis which provided results from the existing resources.
The dissertation shows the substantial differences in companies' operational efficiency and cost of implementation of various home delivery busine本论文由英语论文网提供整理,提供论文代写,英语论文代写,代写论文,代写英语论文,代写留学生论文,代写英文论文,留学生论文代写相关核心关键词搜索。