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3.2. Background of home delivery system and its characteristics-

Home delivery is generally defined as delivering of all types of goods to customers' homes (or any different location opted by customer - example workplace) regardless whether online or any other order forms such as traditional mailing, telephone-based ordering (phone order), internet, fax or order made in person by consumer in store premises. The study is carried out in business to customer order delivery system rather than business to business.

Home delivery system refers to all household goods delivered to consumer's house (the destination may change such as work place on customer's selection). Hence in online shopping and home delivery method the purchased physical household goods are carried out to customers' destination by specialised home delivery unit or companies instead of customers themselves. There are some reasons for home deliveries like (i) may be the retail outlet itself would provide an additional service to their customers or ( ii) may be customer do not like to carry the shopped goods at that instance or the required product may be out-of-stock at that moment or (iii) due to goods weight or size ( if it became difficulty to customer to transport by themselves) or (iv) because the seller itself does not have any physical store and may be its complete operation depends on the virtual online store. Thus customer may face impossible situation to collect the goods in store by themselves. (Farahmand and Young, 1998; Nielsen, 2000)

3.3. Research aim and objectives:-

3.3.1. Aim: - To analyse the strategic and economic factors of e- grocery system in Tesco and Sainsbury.

Hypothesis: - Home delivery system is neither a profitable nor a strategic contributor to Tesco and Sainsbury.

3.3.2. Research objectives:-

The objective of this study is to find out and explain empirically the above mentioned research issue by using various research methods. Our approach is comparative in nature. The steps adopted in our study are as follows:

(1) Identification of the industries under study;

(2) Study of background of the industries;

(3) Interpretation of appropriateness of strategies and methods of individual firm;

(4) Analysis of home delivery methods' impact on organisational performance from individual firm.

Research questions:-

This research study is carried out to understand the factors of e-grocery success by trying to find answer to following research questions.

What are Tesco's and Sainsbury's online units' strategies to its success?

What are the business models they are following? How are they processing their order? Should they use warehouse system or in-store picking system?

Whether home delivery system is profitable or not?

How should online unit function to achieve operational efficiency and how they are本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。