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论文作者:www.51lunwen.org论文属性:作业 Assignment登出时间:2015-02-10编辑:Cinderella点击率:12650
论文字数:5003论文编号:org201502071151057746语种:英语 English地区:英国价格:免费论文
摘要:本文研究了宗教取向对广告受众态度的影响。作者选取伊斯兰教徒为例,研究其对不合乎伊斯兰道德体系类广告的态度,并进行了深入分析。
Why is there a need for ethics in business?
By its definition Advertisement is a unidirectional and paid form of communication that is used to disseminate the product or services information, (Wells, et al. 2007). Companies invest heavily on advertisement campaigns. An estimate of spending on advertisement in 2005 around the world is $ 300 Billion (Laczniak, 2008). The primary focus of advertisement is to enhance the business profitability therefore companies ignore many social aspects while designing an advertisement campaign. In contemporary marketing practices, Advertisement means to create a need of the product in the mind of the consumers to influence its mind in a way that he feels thrust for that product weather he really needs that product or not (Singh, 1998).
Ethics can be defined as the moral principles that distinguish between right and wrong and between good and bad (Beekun, 1997: P 2). Beekun further explain that in case of business, ethics means what is right and what is wrong in doing a business. In Islamic context the Quranic World Khuluq is very near to the definition of ethics (Quran, 3:104). Also Quran uses different words to explain ethics e.g. Khayr (goodness), birr (righteousness), qist (equality), adal (equilibrium and justice), haqq (truth and right), m’aruf (known and approved) and taqwa (Piety) (Majid, 1991: PP 12-13).
Contemporary Advertisements & Islamic Ethical System
These advertisement practices are also being used in many Islamic countries including Pakistan (Akhtar et al, 2011). Islam on the other hand does not tolerate this act of deception as it is clearly mentioned in the book of Allah “Give just measures and cause no loss. And weigh with scales true and upright and withhold not things justly due to men” (Quran, 26:181). In Islamic business ethics honesty is the key to all business practices. Once a Bedouin questioned to the Messenger of Allah that when the dooms day take place, The Prophet replayed that “When honesty is lost, then wait for 本论文由英语论文网提供整理,提供论文代写,英语论文代写,代写论文,代写英语论文,代写留学生论文,代写英文论文,留学生论文代写相关核心关键词搜索。