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In many Television advertisements of Pakistani media, this problem can be seen. For example in Motorcycle adds, it is frequently claimed that this motorcycle can run 70 to 80 KM in one letter but in actual it runs only 50 KM. This is the example of the exaggeration in the product, which is not acceptable in the Islamic way of business.

The fairness of the advertisement is also an important thing in the Islamic ethical system. By fairness it means that the features and quality that is being advertised and perceived by the people, should be there in the product. Islam believes in equality of rights where justice has a key importance, misleading the people by showing them the overrated features are considered as injustice. Islam doesn’t tolerate to do injustice with the people even if there is a risk of loss in the business. It is clearly mentioned in the book of Allah that, “Standout firmly for justice, as witnesses to Allah, even though it be against yourself, or your parents, or your kin, be he rich or poor….” (Quran, 4:135). Selling a product by telling a lie is totally against the Islamic way of doing business. The prophet of Allah said “The sign of a hypocrite are three 1. Whenever he speaks he tells a lie. 2. Whenever he promise, He always break it. 3. If you trust him, he proves to be dishonest” (Al-Bukhari, 1.32)

This ethical way of advertisement leads to another crucial issue of women involvement in the advertisement. In many western influenced countries like Pakistan, the role of women in an advertisement campaign is just to enhance the glamour by exposing their body parts. On the contrary it is mentioned in the Quran “ Say to the believing men that they restrain their looks and guard their private parts. That is purer for them, And to say the believing women to restrain their looks and to guard their private parts. (Quran, 24:31,32).

Islam doesn’t restrain women to participate in business activities, but the purpose behind should not deceive people by emotional stimulation. For a woman in Islam is not allowed to show any part of the body except face, hands and feet (Karande and Kiran, 2000). Showing any part except the mentioned is considered as a sexual stimulant and thus inappropriate for the public presentation (Chachula, G. et al., 2009)

Nudity of body parts in the advertisements is a critical issue that currently dominated the whole world including Muslim countries. However its intensity is varying within the Muslim countries. In Saudi Arabia the whole advertisement campaign has to be changed as it is strictly prohibited to show body parts except face and hands, While in Dubai, UAE the same version of advertising campaign as designed for the USA or Europe is used due to the more liberal nature (Kiran and Karande, 2000)

This ethical dilemma leads towards the issue of advertising controvers本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。