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embedded with meaning of sustainability will help employees to get involved in making the company better and make them respected by companies in the same industries. The trust between employees and the company will be also cultivated because of the responsibility shown to the society by the company.
4.3 Sustaining Development to Meet Challenges in International Trading Practices
Infusing sustainability into development will help to meet challenges from the international business communication.
 
Firstly, it helps to create product differentiation. The company feels great pressure from the marketing performance while facing crowded marketplaces. Consumers are striving to select the suitable products with best prices but without bringing them harm. The ways in differentiating their products from crowded ones could be labeling more corporate culture on them (Doppelt, 2003). For example, the CSR practices are good to achieve such goals. Community activities and volunteering donations to people in need could help to increase the frequent presence in certain regions. The current news about the CSR activities in the company would help people to have deeper understanding of the products. The company is specific in producing products, mostly OEM, but could not “make” with creation. The marketing strategies of the non-OEM products are weak. The brand image is not quite good or still unknown to the public (Liu & Diamond, 2005). Though it has factories in different locations in two different countries, it still cannot achieve the effective brand building performance. Actually, the CSR practices to be carried out in the company will help to increase the presence in the public with environment and society consideration ideology. Those products embedded with responsibilities for the society arouse more interests from consumers as well as our potential business partners (Copeland & Taylor, 2003), as its products are defined to help people to keep healthy, sports and household goods.
 
Secondly, the international trade performance of the company is highly related to risk management. The industry of sports and household goods in China has brought certain environmental harms. Our company needs to lessen unwanted attention related to brand and corporate image. In most manufactories in China, factories will make more or less harms to the environment. The scandals, such as bringing environmental pollution or accidents occurring will seriously impact on the reputation of the company (Chai, 2002). The frequent CSR activities with highly presence will help to offset the risks towards the ruining the image. The business cooperation opportunities could still continue. In another word, development with thoughts of sustainability will help the company to stand pressure from the environmental protection and achieve better risks management (Adam et al., 2000).

5.0 Suggestions to Embed Sustainability into Development

5.0建议将可持续性融入发展

Under the pressure of international trade with challenges from trade liberalization, the company with factories operated in different Asian countries could embed sustainability into development. The suggestions for the company to help sustainability while striving for development are as follow:

Firstly, the company needs to understand that it is necessary to mak本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。