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Introduction Traditional personnel model 1. The traditional personnel management takes "thing" as its center, regards people as a cost or a "tool." Emphasizes "things", the single and static control and management, belongs to a "power centre", the form of management and its purpose is to "control people.". The traditional personnel management focus on the use of rigid approach to management, mainly adopts administrative and economic methods to conduct the strict staff management. Mainly considers standardized operation and implementation such as hiring, pay, reassignment, retirement,. 2. Traditional personnel management is the assistant department of enterprises. It has no direct contribution to enterprises’ outstanding achievement. .................. 3. The traditional personnel management system was mainly the implementation of the institutions.............. 4.Traditional personnel management departments can only stand on the angle of its own, considering the standard related to......... 5. Specific functions: Human resources planning: the traditional personnel management can only carry out the relevant personnel work in accordance with the orders of boss to ...................... Human resource management Modern human resources management, human resources refers to the planning, organization, command and control of acquisition, development, using and maintain in areas of human resources which gives full play of human potential,improves work efficiency, ................ Media industry characteristics: The media industry ,as a relatively young industry, has many differences compared with other industries such as manufacturing, commerce,etc. the most important of which is reflected in the media industry products.......................... The status of Personnel Management in the media industry Media workers should have the following ability: They should grasp the capacity of institutions and policies, political savvy and a sense of the system;.................. Conclusion With China's accession to the WTO, the media industry is also faced with a tremendous opportunity and competition, a competition of market is also a competition of talents, with the advent of economy, high-quality,......................... Reference I Doole & R Lowe, 2004.public relations. Britain: Thomson F Bradley, 2004. International Marketing Strategy. Prentice Hall Gary Hamel, 2006. The analysis of global economy. Harvard Business School Press, New Ed edition M E Porter, 1998. The Competitive Advantage of Nations. Free Press S Hollensen, 2007. Global Marketing - A Decision Oriented Approach. Prentice Hall Hofstede, G H.1991. Culture and Organizations: Software of the Mind-Intercultural Cooperation and its Importance for Survival. Australia: Harper Collins Business Ralph Tench, Liz Yeomans, 2006. exploring public relations. Tutailiang, 2000, Modern human resources manual, beijing , tsinghua university press Grary Desslev, 1998, Human resource management, beijing , tsinghua university press sutingbang、wangtongxun ,1994, study of human resource ,china personnel press． qingzhihua ,1997， development and management of human resource, China ecnomic management, ecnomic management press 本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。