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Ford Motor Company is a global corporation made up of the world's most recognizable cars, trucks, and Suv's. It consists of eight major companies that can be separated into three categories based on their origins. First there is Mazda, which comes from Japan. Next we have the American automotives, which are Ford, Lincoln, and Mercury. The third group consists of European cars, and they are Land Rover, Aston Martin, Jaguar, and Volvo. Together they make the Ford Motor company the world's second largest manufacturer of cars and trucks. The Japanese company offers consumers a wide range of prices, because of this people of all economical stature buy their products. Together the three American companies provide the same price ranges. Finally, the European line is strictly for the high rollers. In this essay, I have researched these eight companies and found that the reason for the Ford Motor Companies success lies within the fact that they have all the consumer groups covered. The only company in the first group is Mazda. For the less financially endowed, they have the Protege, and the 626.Those with a little more money might go for the luxury of the Millenia, or perhaps the Miata if they are looking for a sportier car. Mazda also makes a minivan, for all the soccer moms and large families, called the MPV. Price ranges for all of these automotives come from $12,000 and go up to $33,000. The second group also covers the price ranges fairly well. Ford takes care of the cheaper cars with it's Focus and Escort, which go for $11,000-12,500. The Explorer is the most purchased SUV in the world, probably because it's right in the price range of most working Americans at $16,000-35,000 (except for teachers of course). One of the most popular cars that Ford produces is the Mustang, it's got a legacy in America that is backed up by the thousands of people who purchase it ever year, most of which are males that have been blessed with money at an early age. A Mustang starts at $21,000 and goes up to $32,000. Then we have the Lincoln, purchased by the rich retired people and the Mafia. All the Lincolns are sleek, luxurious, and expensive. These cars are large and powerful, giving both safety and comfort to their owners. Recently the Navigator was developed, and provided the wealthy people of America with an SUV of their own. At last we come to the third group. All these companies fit well together because of their prices, they are all priced over $36,000. Land Rover provides amazing SUV's to those who have the ability to purchase them. The next three, with the addition of Lincoln, make up the Ford Motor Companies 'Premier Automotive Group'. These three companies aim their sales at upscale consumers worldwide. The Aston Martin is known for it's high-tech products, and it's high prices as well. Jaguar is an amazing car that combines sportiveness, elegance, and raw power. Volvo itself stands for safety, durability, and a premium mode of transport. One cannot drive down any road without seeing a Volvo at some point. The European cars provide toys for even the wealthiest of people and back their prices by producing the most precise and breathtaking cars to hit the road.

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