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atic presuppositions used in somesuccessful English automobile advertisements to figure out the relationship between them, andthe functions revealed in these advertisements. Though there are already some researches aboutpresupposition or pragmatic presupposition and advertisements, but not a single thesisspecifically analyzes the pragmatic presupposition in automobile advertisements.This study aims to make a thorough analysis about the pragmatic presupposition inEnglish automobile advertisements, including give the classification of the pragmaticpresupposition and comes to the function of each type of pragmatic presupposition, so as tohelp gain an insight of the significance of pragmatic presupposition, and enhance thecomprehension of pragmatic presupposition and the advertising language, to provide atheoretical guidance to the application of pragmatic presupposition correctly in advertisinglanguage.In a practical way, it is hoped that this study, an analysis of the functions of pragmaticpresupposition in automobile advertisements, can guide the advertisers adopt more effectiveapplication of pragmatic presupposition in automobile advertisement and help them designmore attractive and persuasive advertisements so as to achieve the purpose of promoting salesof the advertised products or services. In the meantime it is hoped to help the automobileenterprises to sharpen their competitive edges. And finally, this study is also hoped to enlightenthe consumers distinguish the different information in automobile advertisements, and makethe proper choices. Moreover, in a theoretical way, the author expects this study can helpteachers to gain some insights into the teaching of English reading of English automobileadvertising discourse, or even writing of English advertising discourse, and help studentsenhance their understanding of pragmatic presupposition, and enrich their study ofadvertisements.

　　1.3 General structure大体结构
　　This whole thesis consists of five chapters in total.Chapter One is the introduction part, complete with the background of the study, researchobjective and significance, as well as the general structure of the thesis.Chapter Two serves as the literature review, which is composed of two parts. The first partis the study of automobile advertisement, including going back to the definition of advertisingand advertising language, the previous studies on advertising and the function and objective ofadvertising. The second part presents the preceding study of presupposition, which covers thedefinition, classification of presupposition, as well as the previous study on presupposition inadvertising language.Chapter Three describes the research design. There are data collection, three researchquestions represented and research methodology (both the qualitative and quantitative methods)in this part.Chapter Four analyzes the application of pragmatic presupposition in automobileadvertisement. First of all, the author illustrates the linguistic features of English automobileadvertisements; secondly, the classification of presupposition in English automobileadvertisements are represented and analyzed deeply, based on the analysis of the classification,a further analysis of the frequency and distribution of each type of pragmatic presuppositions inEnglish automobile advertisement and a tentative analysis of reason of such frequency is given;and in the final part of this chapter, the author researches the functions of pragmaticpr本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。