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st cost-effective choice.  Besides the  issue  of  consumers' own psychological  factors,  this also  closely  relates  to  the  luxury  advertising  campaign,  especially  cyber  advertising language. Therefore, studies of  luxury cyber advertising  languages should receive the attention they deserve.  
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1.2 Purposes of the Study 
Research on advertising  language  has been and remains  important to advertising creation  of  advertisers  and  interpretation  of  audiences.  With  the  previous  researches on advertising  language providing  the  foundation  for this study, the  main purpose of this  study  is  to  analyze  the  features  of  LCAL  in  terms  of  linguistic  features  and assumed contexts,  with the purpose to  interpret  how these  linguistic  features adapt to the  contextual  correlates  so  as  to  meet  various  psychological  appeals  of  consumers. Both  qualitative  and  quantitive  methods  are  employed  to  investigate  how  the linguistic  structures  are  designed  to  create  the  context  in  whic h  customers  are encouraged  to purchase.  This  is achieved by addressing the  following three research questions: 1.  What are linguistic features of cyber advertising language?  2.  What are contextual correlates constructed based on these linguistic features? 3.  How do these linguistic features and contextual correlates inter-adapt so as to meet consumers’ various psychological appeals and drive them to buy? Above research questions are designed based on R-A  model  from concrete ones to  abstract  ones,  first  the  linguistic  features  are  obtained;  second,  the  contextual correlates  are  analyzed  in  terms  of  linguistic  forms;  and  last,  the  inter-adaptation relationship between linguistic features and contextual correlates will be shown based on results from last two questions. 
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Chapter 2 Literature Review 

This  thesis  draws  a  theoretical  and  analytical  framework  from  relevance  theory and  adaption  theory.  This  chapter  accordingly  develops  a  historical  review  of  R-A model, from which a conceptual framework is generalized to situate this current study. With  the  conceptual  framework  established,  this  chapter  reviews  and  defines  some major concepts relevant to this study. 

2.1 Review of Relevance-Adaptation Model 
Sperber  and  Wilson's  (1986)  Relevance:  Communication  and  Cognition  has aroused strong repercussions  in the  fields of  western  linguistics, cognitive  linguistics and philosophy. It puts up with “relevance” 本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。