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ising  language based on  the adaptation between  linguistic  forms and contextual correlates. Ran (2004:29) demonstrates that “linguistic choices can be made in every level of language with the different degree of consciousness”. Thus, linguistic features can  be  obtained  on  each  level  of  language,  which  make  a  deep  impression  on consumers. The  features of advertising  language  have been reviewed  in 2.2  from the perspective of lexicon, syntax and semantics. And the linguistic features of LCAL will also be explored from these aspects.  

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Conclusion 

This  chapter  begins  with  a  general  description  of  this  thesis,  and  then  makes  a summary of the  major findings. Because of the constrained conditions,  limitations  for research data,  research  method and research content  are considered, and  meantime  it provides the suggestions for the further study. Luxury  cyber  advertising  language  develops  rapidly  and  successfully  with  the rising  of  people's  living  condition  level  and  the  popularization  of  Internet  and computers. As a special  text type,  the purpose of advertising  language  is to persuade audience to buy the products advertised. And in order to achieve this goal, advertisers should  assume  concrete  contexts  of  potential  consumers  and  choose  the  most appropriate  linguistic  forms  to  show  the  advertised  products  with  the  guidance  of relevance.  Under  R-A  model,  this  study  analyzes  three  hundred  English  advertising languages  from  luxury  goods website with  the application of  linguistic software, and summarizes linguistic features and contexts, and  inter-adaptation relationship between them, applying both quantitative and qualitative methods in this research process. Based  on  analysis  and  discussion  of  above  chapters,  chapter  five  answers  the questioned in research design in detail, which are also the major findings of this study. Linguistic  features of  LCAL are concluded with the application of  linguistic software using quantitative analysis method. 
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