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and “ostensive-inferential model” to guide the  process  of  language  production  and  interpretation.  But  relevance  theory  is “inadequate  in  describing  linguistic  characteristics  and  laws”  (Bu  Jiemin:  2004). Namely,  it studies  language  use  from  the cognitive  view,  with  linguistic  features and psychology neglected.  A  decade  later,  Verschueren’s  (1999)  Understanding  Pragmatics  argues  that pragmatics  is  a  comprehensive  overview  of  language  use  from  the  perspective  of cognition,  society  and  culture.  Compared  with  relevance  theory,  adaptation  theory takes  both  linguistic  features  and  communicative  contexts  into  account,  and  claims that the study of language use is “as dynamic processes operating on context-structure relationships  at  various  levels  of  salience  (ibid,  2000:68).”  Both  of  them  have contributed  greatly  in  understanding  language  communication.  These  two  theories, after the revision and amendment by western linguists, have become the basic theories and  methods  to  analyze  the  language  use,  which  has  some  contribution  to  C hinese researches.  And  they  find  these  two  theories  make  up  for  each  other.  Therefore,  in recent  years,  many C hinese scholars are trying to  localize studies of their theories by integrating  both  relevance  theory  and  adaption  theory  based  on  foreigners,  such  as Yang  Ping  (2001),  Bu  Jiemin  (2004),  Ran  Yongping  (2004),  Yin  Pi'an  (2007),  who still  argue  that  some  fundamental  issues  could  be  addressed  better  under Relevance-Adaption Model (R-A Model), for example, study of advertizing language. 
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2.2 Overview of Luxury Cyber Advertising Language 
With the development of social economy, luxury goods occupy a certain position in  cyber  advertising,  which  has  become  the  bridge  of  communication  between advertisers  and  potential  consumers.  Therefore,  the  definitions  of  related  terms  have to be figured out at first.Advertising  language  like  many  other  languages  used  in  certain  fields  could  be defined  differently  according  to  the  contexts  in  which  they  are  used.  Traditionally, Geis  defines  “advertising  language  is  as  a  language  “used  in  effort  to  persuade  or otherwise  entice people to purchase products or services,  vote  for particular political candidates, or modify their behavio本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。