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opping environment, or do not want people to know they are buying merchandise, etc., and online spending is precisely to compensate for these deficiencies. Gathered via a network of groups is an extremely democratic groups. In such a group, all members are equal, each member has an independent right to express their views, which can help in the real world people are often in a state of tension relieve some stress.

(5) the price is still an important factor affecting consumer psychology
Even marketers tend to be different from other marketing to lower consumer price sensitivity, but the price is always right has an important impact on consumer psychology. Once the price decline is expected to reach the minds of consumers, consumers are likely to be attracted and generate purchase behavior. On the other hand, consumers can network together to bargain with vendors, so that consumers can have the last individual alone can not match the asking price, from enterprise pricing to a consumer guide pricing.

(6) has a hierarchical network of consumer
Network consumption itself is an advanced form of consumption, but in its consumer content, it still can be divided into different from lower to higher levels. In the beginning stages of network consumption, consumers are focused on the spirit of consumer products, to the mature stage of network consumption, consumer spending in a fully mastered the rules and operation of the network, and the network shopping a certain sense of trust, consumers will focus on the spiritual from the purchase of consumer goods, consumer goods purchases steering.

(7) network ahead of consumer demand and inducible
Online Consumer young or middle age, which some consumers prefer advanced and novel things. E-commerce has created a virtual world largest market, the most advanced products and the most fashionable merchandise will soon meet with consumers. Conscious consumers with innovative inevitable soon accept these products, thereby stimulating a new round of consumers around the consumption boom.

Way network consumption is becoming popular because it has so many advantages, but China's e-commerce there are some problems, which restricts network consumption, mainly reflected in the following aspects:

(1) "lemons problem" appears

    The so-called "lemon" in American slang in the "used car", "defective" means, while China's e-commerce is trust in the traditional economy system has not been developed under perfect circumstances, therefore, the traditional economy and has "Virtual" of the Internet together, bound to make the original system is not strong confidence and trust mechanisms become more fragile, which also triggered a so-called "lemons problem." "Lemon" products on the market has a destructive effect, it not only damages the interests of consumers, but also destroys a normal market order. Therefore, people revel in the convenience of modern network technology at the same time, the network can not be ignored by the virtual nature of the problems arising.

    In the e-commerce market, the lemon is a concrete manifestation of the problem of product quality and service can not be guaranteed. In traditional marketing if the product quality problems, the customer ca本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。