英语论文网

n find vendors for return, exchange or warranty, on-line transactions are mostly conducted off-site sales, when the customer when the goods are found quality problems, returns and warranty became a problem. CNNIC's previous survey results show that consumers' level of attention this issue continues to increase, from July 2000 to 28.3 percent in July 2006 to 45.7%. Because of this, consumers' trust in online spending is also declining, several recent CNNIC survey report reflects this trend, from 50.7% in 2005, decreased to 35.1% now.

(2) the "last mile" restriction
    2005 online shopping simple version of the report that the current distribution dissatisfied customers accounted for 13.3%, these data allow us mixed. Logistics is the online transaction of the "last mile" problem, how quickly and efficiently logistics, which is one of many e-commerce companies and logistics companies B2C/C2C brood problems. Which led to the "last mile" problem occurs because the performance is:
First, commodity distribution costs are too high. Not only for e-commerce company's distribution wholesalers and retailers, but also a large number of end consumers directly facing Moreover, e-commerce regardless of time and geographical constraints, so difficult to form a centralized, large scale distribution of traffic, thereby distribution caused by complicated and trivial task, the high cost.

Second, the high cost of merchandise warehousing. Although e-commerce storefront eliminates the cost, but the merchandise warehousing costs remain a lot of expenses. Since the development of the society warehousing industry can not keep up the pace, can not meet the requirements of e-commerce, so that e-commerce had to spend a lot of energy and material resources to develop itself does not knowledgeable warehousing operations, increasing the cost of goods e-commerce.

Third, the distribution channels imperfect. Some establish their own distribution network, set up distribution team, independently distribution business. But building a social distribution network investment is huge, and there is no scale. By a third party distribution companies prone to untimely delivery to the customer to send the wrong goods, delivery or can not forget delivery, etc. so that businesses and customers are dissatisfied with the phenomenon. Also take online shopping, offline payments nearest store pick up form. This form, increasing the store's store costs, and can not achieve the "home delivery", thereby reducing the quality of service and the nature of e-commerce content.

(3) is that online shopping is "accustomed"
2009 online shopping report shows 45.3 percent of the respondents were not accustomed to give up online shopping, while in the B2C site visitors, there is 18% because of lack of payment instruments and not for online shopping; while in C2C website surfers , there are 18.5% of users are online shopping due to lack of appropriate knowledge unexecuted.

(4) can not meet consumer online spending some specific psychological
Although online shopping can replace part of interpersonal relations, but it is impossible to satisfy the consumer's personal social motives in this regard, such as housewives or shopping together between friends hope to maintain the relationship or friendship with their neighbors an本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。