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udents, faculties and researchers live. Thus, the museum is very near to the intended audience. After conducting a brand audit and survey of the university community, a lot of people said they prefer going to restaurants and cafés, shopping for pleasure, visiting pubs and clubs and gardens, going to the theatre or movies because they want a relaxed atmosphere, entertain themselves, a place to take family and friends, have fun and a lot of room to move. In the minds of people, museums are not the kind of place. Actually, a lot of museums are not. Therefore, the LUMA should take efforts to make it possess these attributes. As a result, it will reach its slogan and promises.Price –The amount a customer pays for a product or service. It is set through the analyses of numbers of factors including material costs, competition and the customer's perceived value of the product. Almost all museums are free to enter without any pay. There are also few requiring some visitors to pay for the entry into the museums. The La Trobe University Museum of art needs to make people accessible to works of art free of charge because some may be careful about their money when considering which museum should be visited. 

Promotion–All of the communications a marketer uses in the markets. Promotion has four distinct elements: advertising, public relations, personal selling and sales promotion. A product should be promoted by suitable means in order to let people know about your product and persuade the audience to buy it. An effective promotion strategy for the brand has been elaborated and a vey large part of funds has been invested into advertising programs. For example, I’ve planned to create Web pages linking the customers with the museum and to distribute leaflets and promote them by means of media such as TV and newspapers. Every brand goes with Logo, Slogan. These logo and slogan are almost the signal of the brand and help build the brand image in the minds of customers. The logo and slogan convey the aims of the brand and the functional and symbolic meaning. Depending on these logo and slogan, the brand can make customers have some special feelings and emotions for the brand which can get consumers to choose to buy the brand without thinking. The museum should use LUMA as its logo, which is brief as well as closely associated with the name of the brand. As for the slogan, the museum should live up to its objectives and aims and design the slogan ‘let your life be in the sunshine of art’. This slogan is brief and communicates the ultimate goal and message of the museum. Art makes life more beautiful and sun- shining. 

Branding campaigns
Brand awareness can be increased through effective actions. In order to increase the brand awareness, the museum must design some effective and creative branding campaigns such as Public and Education Program, Public lectures, Artists floor-talks and in-conversations, Education kits targeted towards senior secondary school students, Targeted education programs for senior secondary school students, Professional development for school teachers,School holiday programs, Exhibitions. Through these campaigns, the museum can have higher brand awareness and gradually make art an integral part of the university life of the students and other communities. All this can add to students’ experience and knowledge of art. By learning more about LUMA, the university 本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。