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ing its new works don’t feel disappointed and have higher perceptions of the museum. 
 Service-things workers do for their customers and the facilities and systems established to serve the customers. Good service is very important and necessary for an organization to achieve success and be acknowledged by customers. The museum should establish perfect service system, which can satisfy different needs for service. The atmosphere and environment there will be very good and satisfactory. There should be more tour guides who are assigned to introduce the works and exhibitions to visitors which can make visitors know about them better and help arouse the great interest for art.
 Innovation–technological and theoretical innovation. With the use of advanced technology concerned with art, the museum can show its works more vividly so it could bring the museum the maximal return and loyal customers.
The Customer-Based Brand Equity model
   Building a strong brand is the goal of many organizations and building a strong brand with great value can bring a lot of potential benefits such as customer loyalty and adaptation to the increasingly competitive market and the ability to face the marketing crises. There are many models to assist in building a strong brand. The museum is determined to apply a model of brand building called the Customer-Based Brand Equity model which offers a unique idea about brand equity and how brand value should be created and managed and emphasizes what consumers have felt, learned, heard about the brand, that is, customer’s perceived value of the brand over time. On the basis of the, building a strong brand has a sequence of steps. The following step should be dependent on the completion of the previous one.A. The first step is to make sure of the identification of brand in customers’ mind. After the identification of the target audience, there is a great need to do the brand identity. Brand identity is the identification of perceptions, ideas, impressions and emotions customers have for the product or service compared with competing products and what the customers associate the product or service with. Brand identity is the core link of brand construction with the aim to attract more customers and generate more economic or social benefits by establishing a product or service that is distinct from its competing products and gets the customers to make associations with. In brand identity, The LUMA positions its brand and identifies what strengths it has compared with its competing brands. Through brand identity, the museum can be clear about its advantages and bring the advantages into full display. The museum should position its brand based on cultural preferences and brand personality with the view to establish a museum brand image that has distinct characteristics that distinguish it from the competing museums. By doing so, museums can attract more visitors. The La Trobe University Museum of art should position the products and identify its unique and creative product. The museum must sort its product into distinct categories according to different themes. Of course, the Art Collection is the major part of the museum collections. The name of the brand should be identified. A museum often chooses the name of the museum as the name of its brand because the name is directly linked to the brand and the museum.
B. The second is to firmly establish the brand meaning 本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。