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论文作者:www.51lunwen.org论文属性:硕士毕业论文 dissertation登出时间:2014-07-21编辑:felicia点击率:26250
论文字数:12960论文编号:org201407201825204259语种:英语 English地区:中国价格:免费论文
关键词:消费者营销盈利marketingindividual customer preferencecustomer preferences
摘要:本文是一篇营销学论文。随着社会经济的不断发展,营销在社会生活中所占的比重越来越大,作用越来越重要。营销过程中,了解消费者的心理和消费者的实际需求是极为重要的。本文通过耐克鞋业有限公司的营销策略和营销过程进行分析,探索营销方式的正确应用。
Nike, Inc. is engaged in the design, development and worldwide marketing of footwear, apparel, equipment and accessory products. Nike's athletic footwear products are designed for specific athletic use, although some of its products are worn for casual or leisure purposes.
The Company creates designs for men, women and children. Running, basketball, children's, cross-training and women's shoes are the Company's top-selling product categories. Nike also markets shoes designed for outdoor activities, tennis, golf, soccer, baseball, football, bicycling, volleyball, wrestling, cheerleading, aquatic activities, hiking and other athletic and recreational uses. Nike sells active sports apparel that covers most of these categories, athletically inspired lifestyle apparel and others.
Nike's mission is to bring inspiration and innovation to every athlete in the world, and the company says further that "If you have a body, you are an athlete. The firm's overall vision includes providing a full range of high-quality, performance-oriented and technologically sophisticated athletic shoes and a variety of accessories targeting individuals of all ages, in all market segments.
Nike Air Max+2009
Nike's patented Nike Air Max+2009 Light Architecture selectively alters maximum cushioning, maximum comfort & a premium ride. High-end technology combines with streamlined design in the Nike Air Max+ 2009 Running Shoe for a premium ride and fit built for speed. Ideal if you're a runner with an underpronated to neutral gait, the Air Max+ 2009 boasts maximum comfort and cushioning from heel-strike to toe-off. The full-length articulated Max Air unit provides exceptional cushioning and allows for a smoother, more natural range of motion through every foot strike.
The Nike Air Max line has had a long and impressive history of constantly innovating and providing stylish ultra-functional sneakers in the process. The latest offering in the line is the Air Max+ 2009 Running Shoe, a sleek new model with some very nice touches like Flywire technology and a full 360 Air Max sole unit. The shoe also features a partially transparent upper that reveals the Flywire and a mesh under layer. The fellas will have grey/black/red and Silver/volt/black colour ways to sink their teeth into, while the ladies versions will come in grey/orang本论文由英语论文网提供整理,提供论文代写,英语论文代写,代写论文,代写英语论文,代写留学生论文,代写英文论文,留学生论文代写相关核心关键词搜索。