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与CRM&E-G在银行建立客户关系-Building customer relationships with CRM&E-G in Banks [8]

论文作者:www.51lunwen.org论文属性:调研报告 Research Proposal登出时间:2014-03-05编辑:cinq点击率:14379

论文字数:3000论文编号:org201403031614419713语种:中文 Chinese地区:美国价格:免费论文

关键词:Marketing researchMarketing Managemente-Commerce

摘要:The techno-revolution governs the changes in economy. With high rate of change of technology, existing management practices and policies, marketing strategies need to be changed.

em is not needed to dispense the customer(mere acceptance of a cheque is also refused even when the entry is possible to be done later)
 
  Delay in receiving periodic statements.

   No answer for wrong balance being carried forward either at year-end or at the time of switchover to computers until expensive hue embarked upon.
  Mismatch of exceptional transactions between the manual books andthe computer generated report.
 

5.3 Result: 

 - The applications of CRM   and E-Banking facilities are creating fast presence in the private sector banks, where as customers demand for better services from banks especially in Public sector.

 
 5.4 Conclusion:  -       
 
a)  Origin of the Problem : With high rate of change of technology, existing management practices and policies, marketing strategies need to be changed. Existing businesses have to be prepared for future shock. Awareness of the cutting edge of knowledge in each field is of supreme importance. Keeping this challenge in mind it was an attempt to rediscover the power of upcoming technologies of digital revolution in the field of banking sector – the challenges and their impact on future economy.
 

b)  Major results: 

 i) There is an immense need of adequate   training  and motivation to the bankers to create fruitful and everlasting relations with their valuable customers. They should also come out with more efforts to make their customer literate in order to incorporate the best potential available in IT sector.

 ii) No doubt CRM is here to take on the  business world and essential to compete effectively in today’s market place.  The more effectively you can use information about your customers to meet their needs, higher the satisfaction the more profitable we will be.  Operational CRM needs analytical CRM with predictive data mining models at its core. The route to a successful business requires that you understand your customers and
their requirements, and data mining is the essential guide. Extensive usage of Internet is going to be de facto standard and it’s the challenge for the corporate world to fulfill desire of the customers.
 It can now be followed as written in the shops  ‘Grahakha Param Devah’that means Customer is God for us. Move fast or be beaten by the competitionthat might convince the customers that they are better than you as proved bythe private sector banks.
 
c)  Outcome: -
            E-banking is not having top priority in India Public Sector Banks but then also it is emerging scenario in near future. There is need of CRM to be use more effectively in order to maintain profitable relationship with their customers.
 
6. Acknowledgements:
 
Research is benefited from the discussion being made with the various respondents at the various stages of the work.
Venugopal Rao. 
N.K.Saxena
A. Sharma 
M.Chhabra 
Dr. Namrata Sharma 
Dr. Meenu Varshnay 
Jalaj Katare 

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