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与CRM&E-G在银行建立客户关系-Building customer relationships with CRM&E-G in Banks [5]

论文作者:www.51lunwen.org论文属性:调研报告 Research Proposal登出时间:2014-03-05编辑:cinq点击率:14377

论文字数:3000论文编号:org201403031614419713语种:中文 Chinese地区:美国价格:免费论文

关键词:Marketing researchMarketing Managemente-Commerce

摘要:The techno-revolution governs the changes in economy. With high rate of change of technology, existing management practices and policies, marketing strategies need to be changed.

FICE
 
TELECOM       CUSTOMER      EDP             SUPPORT        ERP                                        
MANAGER                    MANAGER   MANAGER    
    (Public relations)  (Maintenance)
THE FRONT OFFICE   
 
The Channels of communication indicates the various possibilities of the customers contracting an organization for information and help vide through telecom, Internet ormeeting through a person.
The sales applications may typically contain functionally relating to sales force management,scheduling, account management, reporting. It the facilities are web enabled, facilities customers to log and access the site directly and gather information browsing through the information provided in the web as in private sector banks like ICICI Bank Ltd. UTI Bank Ltd. HDFC Bank Ltd.  
The marketing applications may contain information  related to its activities of the organization like service details, pricing, distribution management etc. It should be closely related to sales applications and managed by sales force.
The support applications contain information about  service contracts, after sales services.This activity is to be considered more crucial as the success of the organization largely depend upon managing customer dissatisfaction.  It is said a satisfied customer brings 5 more,but a dissatisfied customer takes away 10 potential customers.
The ERP system plays the role of fulfillment of the orders, which flow from CRM applications to them. The circuit is completed thus providing effective solution for addressing business issues comprehensive way.
 
2.2 SOFTWARE SOLUTIONS FOR CRM
 
Siebel systems had developed software for addressing CRM, Oracle®, the world’s second largest software company, had developed a CRM solution using Internet technologies and only provider of ERP solutions to integrate them.
 
3.  INTERNET BANKING:

 Internet banking is a cost-effective delivery channel for financial institutions.Consumers are embracing the many benefits of Internet banking. Access to one's accounts at anytime and from any location via the World Wide Web is a most convenience effort.  


3.1 INTERNET BANKING OFFERS SUCCESSFUL SOLUTION

 •  24 hours Account access.
•  Exceptional rates on Savings, CDs, and IRAs
•  Checking with no monthly fee, free bill payment and rebates on Automated Teller
Machine (ATM) surcharges
•  Credit cards with low rates
•   Dealing with Bills & discounting.
•   Easy online applications for all accounts, including personal loans and mortgages
•   Quality customer service with personal attention 
•   Now balance enquiry is also available on Mobile Phone by SMS.


3.2 The benefits of Internet banking can be  dealt

as :-  
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