英语论文网

to it is absolutely new product on the mobile app market in Russia, there is no any already existing data about the consumers of such kind of app or in another words TA. That is why this study is helpful for the developers of the app and undoubtedly will benefit in the future having a clear understanding of their TA.

In this paper it will be discussed the definitions of marketing research by foreign authors, as well as segmentation, targeting and the mobile apps' impact on modern life.

Smith and Albaum (2010) define research as: 'A systematic and objective investigation of a subject or problem in order to discover relevant information or principles' (p.12). Another scholar, Yigzaw and Degu (2006), define it as: 'A scientific inquiry aimed at learning new facts, testing ideas, etc' (p.141). It is the systematic collection, analysis and interpretation of data to generate new knowledge and answer a certain question or solve a problem. Analyzing these two definitions we can say that they are almost identical. There is only one small difference in mentioning of the main goal of any research - scientific novelty. Each scientific study based on the following common characteristics:

It demands a clear statement of the problem;
It requires a plan (it is not aimlessly 'looking' for something in the hope that you will come across a solution);
It builds on existing data, using both positive and negative findings;
New data should be collected as required and be organized in such a way that they answer the research question(s) (Yigzaw & Degu, 2006).
Talking about definition of marketing research - it is completely the same as it was given above. It differs only in its characteristics and specific.  Smith and Albaum (2010) say that: 'Marketing research focuses on understanding the customer (purchasers, consumers, influencers), the company (product design, promotion, pricing, placement, service, sales) and can also be expanded toward the environment to include competitors (and how their market offerings interact in the market environment)'. Author`s study will focus only on customer. But who is the suitable one segmentation and targeting will help to puzzle out in it.

Kotler and Armstrong (2005) define market segmentation as: 'Dividing a market into distinct groups of buyers who have distinct needs, characteristics, or behavior and who might require separate products or marketing mixes' (p.78). The market segmentation is mentioned as being one of the key elements of modern marketing and is, as mentioned, the process of dividing the market into several groups and/or segment(s) based on factors such as demographic, geographic, psychological and behavioral factors. By doing so the marketers will have a better understanding of their target audience and thereby make their marketing more effective (Gunter & Furnham, 1992).

In the segmentation process the second stage is market targeting. Once the marketer has identified the segments it must be decided how many and which customer groups/segments to target. So the targeting is a process of choosing the most suitable segment for your product and follow after the segmentation (Dibb & Simkin, 1996).

A research model is a way of proceeding through the research process. By breaking the process down into logical steps each action can be designed more effectively. Here is the lo本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。