Introduction
Aims and Objectives of this Research
From Websites to Wiki, from Mobile service to Blog, the new
Media refers to the digital and information technologies, which provides interactive communication experiences. Xiong, C. (2005) points out that with the continuous development of information and communication technology, at present, the major new media includes network television, radio telephone, mobile media, and digital television. In the researcher’s mind, the new media is opposed to the ‘old media’ such as radio, TV and print media, and announces the new period of media development in the modern society. The new media is not just a kind of technology but also change the way in which today’s
Public Relations campaigns are carried out.
According to Xiong, C (2005), media change constantly because the world we live in is constantly changing and growing. Especially in a globalization context, the media should be able to handle these changes. New information and communication technologies, as this
dissertation will analyze, tend to create a more interactivity, more integrated platform. For example, some giant communication carriers already corporate the Internet service and mobile service in one complete solution, thus an integrated platform is available for new media. That is the advantage of new media compared with old media.
Context of the Research
Significant of the study
Chapter One: Literature review
1.1Concerns for what are key characters of new media compared with old media.
1.1.1 .................................
1.1.2 Defining New Media
1.1.3 The Outstanding Characteristics of New Media
1.2 .........................................
1.2.1 History and Definition of
public relations
1.2.2 Requirements of Public Relations
1.2.3 Different Public Relations Models
1.2.4.................................................
1.3 Concerns for the impact of new media on business public relations issue.
1.3.1 Positive Impacts of new media on PR
1.3.2 ...................................
Conclusion
Chapter Two: Methodologies of Research
2.1 Quantitative and Qualitative Research
2.1.1 .........................................
2.1.2 Interview
2.3 Case study research of new media
Conclusion
Chapter 3. Research finding and results
3.1 The advantage of new media
3.1.1 .............................................
3.1.2 Interactive
3.2It is not the end of the old media
3.3 The role ...............................................................
3.4 The impact of new media on crisis management.
Conclusion and Recommendation
Some suggestions
The limitation of the dissertation including:
论文题目:New Media's Impact on Public Relations
论文语种:英语
论文详细要求:Instruction
论文代写
您的研究方向:媒体
您的国家:英国
您的学校背景:
要求字数:12000
论文用途:
英国硕士毕业论文
补充要求和说明:千万不要copy + paste呀.最好用点英文资料外,再用点中国的资料,不要太多就可以了.
关于case study, 请用英国和中国的公司的案例来说明.不要别的乱七八糟的国家的.
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