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Technological Determinism and Media Development 1. Introduction In the initial history of the mass communication, media existed in the form of the voice, language and some simple signs. As the development of science, media technology quality is getting higher and higher. With the invention of the modern printing press, mass communication was given the meaning of modernity for the first time. After Industrial Revolution, the radio, television, digital product, network and other media also appeared. To a great extent, each of the media has far-reaching impact of the human’s survival situation, and is even connected with changes in human society and civilization. New media not only breaks the geographical limits and national borders, but also breaks restrictions of the character, sound, images and other symbols form. They are making mass communication from different types and scales into the spread of reunification. Therefore, discussing in what role technology plays in the development of media become more and more hot. There are two main viewpoints. One is technological determination and the other one is cultural determination. This essay will state Brian Winston's brief points of view on media development and give an integrative study from technology and culture. Firstly, this essay will make a general overview of media development. And the second part is about Brian Winston's brief points of view on media development. Subsequently it will analyze media development by integrating culture and technology from the advantage and disadvantage with some examples. Finally it will put forward conclusions of media development. 1.1 ............................................ 1.2 framework of this essay 2. Brian Winston's brief points of view on media development 2.1concept and development of technological determinism 2.2 ............................................................................ 3. Analyse of media development by integrating culture and technology.................................. 4. Conclusions 文章题目:Technological Determinism and Media Development 文章所属学科：Media & Cutural Analysis 文章所属学历层次：Master ,MA. 文章大约字数：1000words 本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。