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First, the television news program is an important part is that people are informed of the most important news and information channels and television media authoritative primary manifestation has an irreplaceable role in politics, and news programs for television advertising revenue and industry to provide enormous economic benefits. Therefore, the healthy development of television news market the country's material and spiritual civilization construction has an important role in promoting.

Second, the Chinese television news programs competitive relationship is more complex, deepen China TV news knowledge of the market, the times and implement targeted competitive strategy to promote healthy competition in television news market, the press and even on Chinese TV the entire TV industry has an important significance.

Third, we have entered the era of new media, the three networks (telecommunications networks, cable television networks and computer communication networks) integration is a foregone conclusion, as the television industry's leading products, television news should take the initiative to use the opportunity of the times, embracing advanced financial media and communication technologies. How TV news competition in the market combined with the traditional television news media and new media advantage, reasonably achieve its transition or transformation of television news has a key role in the development.

Fourth, study abroad television news market competition pattern and strategy, combined with the viewing market, this paper proposes a new era of television news media market competition strategy for China to deal with foreign media, TV news industry competitive pressure onto the international stage, to play China The international forces have important practical significance.

2008, Fudan University Radio and Television Professional Tang PhD thesis "TV News Market Competition," a detailed analysis of the macro-environment competitive TV news, TV news media competition between the major market, the market structure and its improvement strategy, TV Competition foreign news media as well as in the new media age and traditional entertainment under the impact of television news development. However, the article did not one of the main television news market - a systematic analysis of the ratings market, it's inevitable that the lack of specific competitive strategy. Although the 2008 Xiangtan University journalism master's degree thesis millet happiness "Development of Children TV News" and other articles on specific populations analyzed the status of television news, but the entire television news viewing market integration analysis works very rare. 2009, Xiamen University Yue Miao in the doctoral thesis "Development of China's TV news program history" in a detailed description of the 1958-2008 Chinese TV news tortuous experience of start-up stage, adjustment and improvement stage, telling stage of development, diversification stage of development, Chinese television news programs and the development of the motivation for the analysis, which involves a television news market competition, but not for all stages of market competition strategy analysis and improvement strategies, so that the phenomenon described in the papers generally stays level. 2008 Dingling Hua, Chen Lei "urban Tai本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。