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Reader is a huge demand for personalized full group, any newspaper refused to simultaneously satisfy all the needs of readers , reader preferences, status, occupation , age, gender , etc., determine the content and their reading habits different, so life service weekly readers need to segment the market , the benefits of market segmentation is the first reader , you can target the information needs of readers and reading habits to meet the different needs of the reader groups. Life service information message very much, even to the complex to the point where you need to edit the contents of a pile of abandoned pure , clear its own newspaper positioning , segmentation readers can best meet the reader both a particular aspect of the special information needs , while achieving their own newspaper content innovation. Second , while the subdivision Another benefit is that the reader can simultaneously subdivided advertising, on different occupations, age, identity population into targeted advertising , advertising in order to achieve maximum efficiency .

Weekly service to urban life into the brand power economic times, this means that the image of the newspaper readers will lead them to identify long-term preference for one kind of newspaper readers will according to the newspaper 's brand image in their minds to choose the newspaper , so the reader brand image a newspaper is essential to choose the specific measures:

First, carry out influential brand activities, such as themed events to holiday-themed celebration , held at the end of the awards show , and so concluding , inviting influential celebrities attended , raising activities influence.

Second , a large-scale celebrations, or a well-known television program sponsor , with a variety of platforms to do publicity for themselves .

Third, in the special days like holidays , anniversaries, major festivals or large-scale games such as the Olympics , World Cup , etc., making special issue , planning a special layout can often play a very good effect .

"Shopping Guide " unique theory. One is "Shopping Guide ", X is any one or several Beijing Metropolis , Y refers to the market a unique fashion magazines . This combination offers advertisers a three-dimensional advertising strategy , this cooperation strategy a good response in the market , becoming the "Shopping Guide " The new marketing mode. In modern society , with the increasingly fierce market competition , enterprises increasingly harsh living environment , enhance inventory management can reduce the maximum occupancy of funds of enterprises , enterprises can maximize accelerate capital turnover rate , can maximize the optimization of enterprise cost management , enterprise inventory can adapt to market changes, while maintaining a balanced production, to ensure inventory management goals , thus contributing to the improvement of business efficiency of enterprise profitability and long-term development capabilities are significance can not be ignored .