摘要:电影艺术在艺术和商业之间的斗争,在微电影的一种形式,不仅是电影艺术的发展,但也微电影未来的审查。尤其是在各大网站已经开通了微电影领土,微电影的数量每天都在增加,甚至每一个星期,以确保植入Web和企业的质量和数量应共同考虑。 2011年微博热点桔子水晶酒店品牌系列微电影,只是因为它巧妙地利用植入技术,并聚集了大量人气的网络,以实现企业的营销目标。
ssroots " line, can be made into a single set of movies , film series network drama, campus love , sign the theme , you can also use the travel , the city's topic. Sina , Youku , Netease website has taken the lead in the industry down the path of differentiation .
Micro-film is a popular consumer products , the public today, brand consumption , we must establish their own brands. Micro-film shape the brand is particularly important , the brand effect will bring more long-term benefits . You can create the site itself , such as in the industry has a good reputation , " Youku production" and " Fantastic Art Production " , you can also take advantage of the brand effect of the star , the director , can also be in micro- say , the best-selling adaptation , the formation of a classic brand .
Currently making micro-film , prioritizing and drama , romance , comedy, talk too much focus on youth, love , dreams, family , etc., and micro-film , if you want to achieve long-term development needs several attempts , film type, such as documentaries, cartoons, music and other good micro-film , movie set pieces should also become a new way of thinking. Jia Jia Zhangke producer , Lenovo Group
https://www.51lunwen.org/media/ produces charity micro film "association of love " , but with the technology of the documentary , the association plans to support public welfare truly grassroots public welfare of the growth process on behalf of the team and moving story, public interest in the dissemination of micro- concepts , but also create a good corporate image. And the movie " Legend of the Condor Heroes" by the NetEase set pieces , " Snow Flower and the Secret Fan " set pieces " girlfriends " at the same time , to create a high click-through rate and long-term interest rates, micro-film is to create a new way of thinking . All micro screenwriting needs a steady flow of new entrants to the director, especially micro-film brand marketing class , requiring creators and movies and advertising two areas of knowledge , the demand for talent is high. Film competition , filmmakers , micro film festivals, such as a new platform , personnel training and micro-film program's main sites and businesses.
Because micro-film length restrictions , if you want to get good communication effect, you can learn a lesson from the drama , and production information model, namely a combination trailer , Multiply chores, let the audience see the trailer after the first interest expectations, but also according to audience feedback promptly shot content. The platform of choice, to use Weibo , Renren , social networks , etc., pay attention to the role of opinion leaders , it is through this form as a prize to encourage users to forward , the expansion of micro- film between people transmission.
Micro-film scale profits, road to industrialization, the way to make profits more diverse . In addition to relying on advertising, click through rates can utilize peripheral products, micro-film rights , artists agency, such as micro- film festival profit channels . At the same time , should also strengthen cooperation with the film company to achieve its own integration and optimal allocation of resources . Grand Huaying Sheng world have begun to try : grand network platform itself is grand literature , games, music , videos and other large original content aggregation. For a grand , various
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