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nd successful drama series in the track record of television, and is recognised as one of the best television cable series by all account. It is distinguished for its great level of excellence in each phase of the production and is on the whole recognised for its writing and the roles of its lead actors. Credited with bringing a great level of creativity to the television medium, it has helped to pave the way for other successful series that were later produced. David Lavery observed that,

The Sopranos has done more than any other program to build the HBO brand with American audiences. In terms of traditional measures of success-ratings and new subscriptions-The Sopranos has been a bonanza for HBO.

  Ratings for original airings of the show have been unprecedented for HBO. In September 2002, for example, the fourth season premiered garnered 13.3 million viewers, making it the-most-watched program in HBO history, but the third most-watched show on cable since 1994. (Lavery, p16)

The achievement of The Sopranos extends anything that HBO may well have anticipated. The show captured around 18 million viewers and was distributed ted to television channels across the world. In its first season alone, The Sopranos raked in revenue exceeding more than $100 million in DVD sales, And with numbers like that, HBO rapidly expanded its subscriber base, growing from 24 million households in 1999 t0 28 million subscribers in 2005. In the two seasons since 2003, The Sopranos has continued to attract unprecedented ratings, outpacing even the final episodes of HBO’s other mega hit, Sex & the City, which attracted 10.6 million viewers and was placed third in its timeslot. (Lavery, p16)

The contribution of The Sopranos to the HB’s s brand objectivity, though difficult to put a figure on, go beyond any of HBO’s other original series. The show was completely placed to help HBO build its brand identity, and it did in many ways take the general idea of all that had been isolated and distinct about HBO’s other programming; sexuality, brutality, bad language, and positioned them in a situation where they will all work together to become a unique and marketable product.

HBO has been raking in profits from variety of different windows. As of September 2004, DVD sales topped $300 million profits to HBO. (Lavery, p21) In a history that span less than thirty years, HBO has played a role in both the cable and satellite television. Its services consist of the subscription video-on-demand products, HBO On Demand and Cinemax On Demand, together with multiple channels and High Definition TV broadcast. In addition to HBO-branded joint ventures, the subscription video-on-demand products HBO On Demand and HBO Mobile, has brought its services to more than 70 countries. HBO programming is broadcasted into more than 100 countries worldwide.

In the present period of aiming for specific niche audiences, as distinct from building a mass audience, HBO has taken this idea a measure of step further. Through its own slogan, “It’s Not TV, It’s HBO”, HBO has positioned itself as a replacement for cinema as it continues to aim to a high level production st本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。