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肥胖是诸多全球流行病之一，它对各个年龄层的人都会产生影响。国际和各国的注意力都放在儿童患病率的上升和青少年肥胖的预防和管理措施上。（布罗姆菲尔德，2009年）。儿童肥胖是一个重大的公共卫生问题。导致儿童肥胖的主要因素已确定为在儿童电视节目播放的食品广告(Udell和梅塔，2008)。媒体向人们告知了关于支持或反对儿童肥胖解决方案的争论。肥胖会影响大约20%的美国青年，并且这个比例一直在上升。媒体可以通过选择呈现什么信息和如何呈现这信息来影响人们对问题的看法。这项技术被称为框架，它可以决定哪些问题是重要的，其中的原因和解决方法是什么。据推测，媒体对儿童肥胖存在负面影响。过去的研究将有助于进一步探讨这个问题。

据哈里斯,巴格,布劳内尔(2009)写的一篇文章推测，电视上的食品广告是促使孩子自动吃任何食物的原因。它认为高热量低营养的食品广告是导致肥胖症流行的最大因素。

Obesity is among one of the many global epidemics. Its impact affects all age groups. The attention of international and national foci has been sparked by the reported rising of prevalence of child and adolescent obesity for preventative and management action. (Bromfield, 2009). Childhood obesity is a major public health problem. A main contributing factor to childhood obesity has been identified as food advertising during children’s television programs (Udell & Mehta, 2008). Media is present to inform the public and present them with arguments that support or oppose solutions to childhood obesity. Obesity affects approximately 20% of the youth in America and this number is always rising. The media can define public perceptions on issues by choosing what to present and how this information is presented. This technique is called framing and can define what problems are perceived to be important and what the causes and solutions might be. It is hypothesized that media has a negative influence on the obesity of children. Past research will further help investigate this problem.

In an article by Harris, Bargh, and Brownell (2009), it is hypothesized that food advertising on television triggers children to automatically snack on whatever food is available. It is stated that advertisements for high calorie, low nutrient foods are common contributors to the obesity epidemic. “Obesity is the fastest growing cause of disease and death in America”. (Harris, Bargh, and Brownell). The trend is increasing among young people. Snacking at non-meal times occurred in 58% of food ads during children’s programming. Food advertising to children portrayed unhealthy eating behaviors with positive outcomes. An important source of priming influences is the media, including television programs and advertisements. Food and beverage advertisements convey extremely powerful food consumption cues, including “images of attractive models eating, snacking at non-meal times and positive emotions linked to food consumption” (Harris, Bargh, and Brownell). The messages presented in television food advertising have the potential to act as real world primes and lead to equivalent eating behaviors.

The article predicted that food advertising that conveys snacking and fun will automatically prompt eating behavior among adults as well as children. Experiment 1 in this study proved that snacking while watching commercial TV with food advertisements for 30 min. per day would lead to a weight gain of almost 10 pounds per year. Children’s behavior was consistent with what they saw on television, thus an automatic connection between what they saw and how they reacted due to the effect of food advertisements. In Experiment 2, it was predicted that food advertising would also prime eating behavior among an adult sample, and whether effects of eating behavior are due to exposure to images. It was hypothesized that watching food advertising that promoted “snacking, fun, 本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。