留学生硕士论文 英国论文 日语论文 澳洲论文 Turnitin剽窃检测 英语论文发表 留学中国 欧美文学特区 论文寄售中心 论文翻译中心

Bussiness ManagementMBAstrategyHuman ResourceMarketingHospitalityE-commerceInternational Tradingproject managementmedia managementLogisticsFinanceAccountingadvertisingLawBusiness LawEducationEconomicsBusiness Reportbusiness planresearch proposal


ResumeRecommendation LetterMotivation LetterPSapplication letterMBA essayBusiness Letteradmission letter Offer letter



英语论文开题报告英语毕业论文写作指导英语论文写作笔记handbook英语论文提纲英语论文参考文献英语论文文献综述Research Proposal代写留学论文代写留学作业代写Essay论文英语摘要英语论文任务书英语论文格式专业名词turnitin抄袭检查









论文作者:www.51lunwen.org论文属性:学术文章 Scholarship Essay登出时间:2015-07-08编辑:Cinderella点击率:3172

论文字数:3227论文编号:org201507072341199123语种:英语论文 English地区:加拿大价格:免费论文






In this essay we will look into the task of understanding the effects of technology, and how this is changing the ideas of architects today, by an examination of the thoughts and theories of Marshal McLuhan. A Canadian born in 1911, McLuhan is considered by many to be the first leading prophet of the electronic age, and his subject field was in the understanding the effects of technology as it related to popular culture, and how this affected human beings and their relations with one another in communities. McLuhan, though his probing and rigorous examination of electric technology and the Media, coined the phrase 'The medium is the message' McLuhan Said:

'The medium is the message. This is merely to say that the personal and social consequences of any medium - that is, of any extension of ourselves - result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology.' - (Marshall McLuhan 1)

Today, action and the reaction occur almost simultaneously, but we continue to think in the old, fragmented space and time patterns of the pre-electric age. The medium, or process, of the electric technology age is reshaping and restructuring patterns of social interdependence. It is changing us in every aspect of our personal life and forcing us to reconsider and re-evaluate virtually every thought, every action, and every institution formerly taken for granted. Societies are shaped more by the nature of the media in which they are communicated, rather than the actual content of the communication. To understand social and cultural changes you need to have an understanding of the workings of the media. 'The major advances in civilization are processes that all but wreak the societies in which they occur.' - (A. N. Whitehead 2)

Understanding the effects of media

The media plays a part in our life's that dramatically transforms our society in a way that exposes us to many unexplored facets of life. An important shift that occurred during the twentieth century was the change from industrial age to the information age. This change affected almost all the fields and changed them into new forms of realities. The growing trend towards repetition, decentralization of power, virtual reality and a blurring image between formerly distinct cultural aspects can be a way to describe postmodernism. Recently thou there has been a shift in architecture, due to a movement in Science fiction, which has created new conditions and situations where architecture would be a catalyst for a new subjectivity, a new narration in this current age of digital information.

'Postmodern culture is presented as a reaction or an alternative to existing society.' - (Media and cultural studies: keyworks 3)论文英语论文网提供整理,提供论文代写英语论文代写代写论文代写英语论文代写留学生论文代写英文论文留学生论文代写相关核心关键词搜索。

共 1/6 页首页上一页123456下一页尾页

英国英国 澳大利亚澳大利亚 美国美国 加拿大加拿大 新西兰新西兰 新加坡新加坡 香港香港 日本日本 韩国韩国 法国法国 德国德国 爱尔兰爱尔兰 瑞士瑞士 荷兰荷兰 俄罗斯俄罗斯 西班牙西班牙 马来西亚马来西亚 南非南非

   Europe (24-hours)
   china (24-hours)