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麦克卢汉与媒介即讯息理论探究

论文作者:www.51lunwen.org论文属性:学术文章 Scholarship Essay登出时间:2015-07-08编辑:Cinderella点击率:3172

论文字数:3227论文编号:org201507072341199123语种:英语论文 English地区:加拿大价格:免费论文

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摘要:本文以麦克卢汉的媒介即讯息理论着手,对电子时代科技给人类及人类活动所带来的影响进行了深入分析。

在这篇文章中,我们将以麦克卢汉的思想和理论为例,对科技的作用问题进行深入研究,以及当今的科技是如何改变着建筑师们的想法观点的。麦克卢汉于1911年出生在加拿大,被很多人认为是电子时代首位领军预言者,他的研究领域主要在于与大众流行文化联系起来的科技效果,以及它是如何影响人类和群体之间的关系。经过对电子科技和媒体的严谨探索,将其思想概括为“媒介即讯息”。


“媒介即讯息。这只是在表明任何媒介的个人和社会影响,都是我们人类自身的延伸,通过我们自身的延伸或是新科技的出现,达到了新的规模。”


如今,行动和回应几乎是同时发生的,但是我们还在按照前电子时代的陈旧的、碎片化的空间与时间模式思考。电子科技时代的媒介,或者说过程,正在对社会交往模式进行重塑和构建。它在各个方面改变着我们,迫使我们对日常的想法、行为进行重新思考与评估。


In this essay we will look into the task of understanding the effects of technology, and how this is changing the ideas of architects today, by an examination of the thoughts and theories of Marshal McLuhan. A Canadian born in 1911, McLuhan is considered by many to be the first leading prophet of the electronic age, and his subject field was in the understanding the effects of technology as it related to popular culture, and how this affected human beings and their relations with one another in communities. McLuhan, though his probing and rigorous examination of electric technology and the Media, coined the phrase 'The medium is the message' McLuhan Said:


'The medium is the message. This is merely to say that the personal and social consequences of any medium - that is, of any extension of ourselves - result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology.' - (Marshall McLuhan 1)


Today, action and the reaction occur almost simultaneously, but we continue to think in the old, fragmented space and time patterns of the pre-electric age. The medium, or process, of the electric technology age is reshaping and restructuring patterns of social interdependence. It is changing us in every aspect of our personal life and forcing us to reconsider and re-evaluate virtually every thought, every action, and every institution formerly taken for granted. Societies are shaped more by the nature of the media in which they are communicated, rather than the actual content of the communication. To understand social and cultural changes you need to have an understanding of the workings of the media. 'The major advances in civilization are processes that all but wreak the societies in which they occur.' - (A. N. Whitehead 2)


Understanding the effects of media


The media plays a part in our life's that dramatically transforms our society in a way that exposes us to many unexplored facets of life. An important shift that occurred during the twentieth century was the change from industrial age to the information age. This change affected almost all the fields and changed them into new forms of realities. The growing trend towards repetition, decentralization of power, virtual reality and a blurring image between formerly distinct cultural aspects can be a way to describe postmodernism. Recently thou there has been a shift in architecture, due to a movement in Science fiction, which has created new conditions and situations where architecture would be a catalyst for a new subjectivity, a new narration in this current age of digital information.


'Postmodern culture is presented as a reaction or an alternative to existing society.' - (Media and cultural studies: keyworks 3)论文英语论文网提供整理,提供论文代写英语论文代写代写论文代写英语论文代写留学生论文代写英文论文留学生论文代写相关核心关键词搜索。

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