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is paper provides an overview of the social networking phenomenon evaluates its direct impact in e-business and e-commerce and presents some opportunities benefits and risks that are included.

社交网络现象-Social networking as phenomenon

Social Networking is a phenomenon that has affected the whole Web and many aspects of our lives dramatically. Social networking web sites such as Facebook, MySpace, Hi5, Friendster etc. provide the ability to their member/users to create their personal profiles where they can share some information, brief CVs or personal photos. Thus they have the ability to search for their old acquaintances or familiars. Furthermore they can upload or trade with other users photos, comments or videos. In fig.1 a profile sample is provided.

Human beings used to create groups that consisted of people with whom they shared common interests. It was therefore expected that these networks will quickly transported to the online world. Social networks are created for many reasons and for different publics. Despite their differences the social networks are concerned with the following concepts:

Profiles - Each member creates and maintains an online profile that contains information regarding individual interests, skills or any part of his personal status. For example some people provide their CV in order to find a (new/better) job

Connections -Social networks enable their members to keep connections with each other chat trade images, comments and in general keep in touch via the Web (Boyd, Ellison 2007).

Even though the gradual growth of social networking is something recent it is not something new as a concept. Forums, chat rooms, blogs and creations of personal web sites (even though are not something new) are also functions regarding by social networking aspects. Several sites that contained the social networking element appeared in the start of new millennium.

The gradual social networking expansion is a part of a wider online phenomenon named Web 2.0. Web 2.0 is a dynamic 'wide web' platform in which several users are enabled to interact with each other without having specialized knowledge in computer systems or network issues.

社交网络对电子交易和电子商务影响的评价-Evaluation of Social Networking impact on e-commerce and e-business

The social networking phenomenon has undoubtedly a direct impact on e-business. Several benefits and risks could affect (negatively or positively) e-business.

Some benefits could derive from contacts between professionals, ranging from finding the right expertise to identifying cross-organization sales opportunities. What's more many professionals are eager to create an internal reputation, and to explore career prospects. Personal contacts between the workers could help job satisfaction and the maintenance and development of the local community could help in rapidly professional's resolution. Sharing of information and communication, a priority and challenge for many companies, could improve (Blackwell 2009).

One more Social Networking aspect that should be considered in order to provide a deeper evaluation of the Social Networking impact in e-business is the one introduced Overstock in Auctions.

Overstock Auctions is an e-commerce website that combines traditional auctions with a social networking componen