Bussiness ManagementMBAstrategyHuman ResourceMarketingHospitalityE-commerceInternational Tradingproject managementmedia managementLogisticsFinanceAccountingadvertisingLawBusiness LawEducationEconomicsBusiness Reportbusiness planresearch proposal
英语论文题目英语教学英语论文商务英语英语论文格式商务英语翻译广告英语商务英语商务英语教学英语翻译论文英美文学英语语言学文化交流中西方文化差异英语论文范文英语论文开题报告初中英语教学英语论文文献综述英语论文参考文献
ResumeRecommendation LetterMotivation LetterPSapplication letterMBA essayBusiness Letteradmission letter Offer letter
澳大利亚论文英国论文加拿大论文芬兰论文瑞典论文澳洲论文新西兰论文法国论文香港论文挪威论文美国论文泰国论文马来西亚论文台湾论文新加坡论文荷兰论文南非论文西班牙论文爱尔兰论文
小学英语教学初中英语教学英语语法高中英语教学大学英语教学听力口语英语阅读英语词汇学英语素质教育英语教育毕业英语教学法
英语论文开题报告英语毕业论文写作指导英语论文写作笔记handbook英语论文提纲英语论文参考文献英语论文文献综述Research Proposal代写留学论文代写留学作业代写Essay论文英语摘要英语论文任务书英语论文格式专业名词turnitin抄袭检查
temcet听力雅思考试托福考试GMATGRE职称英语理工卫生职称英语综合职称英语职称英语
经贸英语论文题目旅游英语论文题目大学英语论文题目中学英语论文题目小学英语论文题目英语文学论文题目英语教学论文题目英语语言学论文题目委婉语论文题目商务英语论文题目最新英语论文题目英语翻译论文题目英语跨文化论文题目
日本文学日本语言学商务日语日本历史日本经济怎样写日语论文日语论文写作格式日语教学日本社会文化日语开题报告日语论文选题
职称英语理工完形填空历年试题模拟试题补全短文概括大意词汇指导阅读理解例题习题卫生职称英语词汇指导完形填空概括大意历年试题阅读理解补全短文模拟试题例题习题综合职称英语完形填空历年试题模拟试题例题习题词汇指导阅读理解补全短文概括大意
论文作者:www.51lunwen.org论文属性:硕士毕业论文 thesis登出时间:2013-08-27编辑:lgg点击率:3422
论文字数:39200论文编号:org201308251028429279语种:英语 English地区:中国价格:$ 66
摘要:In the modern society of market economy today, information is playing amore and more important part in the current world and has become an essentialmeans of market competition among different companies. With the rapiddevelopment of economic globalization, transnational enterprises have beenplaying a strategic role in the economic development as an important and activemajor driving force in the global economy.
Chapter One Introduction
In this chapter, the author first gives a brief review of the researchbackground concerned with the study of English news release in transnationalenterprises. After that, the significance and purpose of the present research in thisaspect are presented. Finally, the author provides the overall organization of thepresent thesis.
在本章中,笔者首先简要回顾研究背景关心学习英语新闻发布在跨国企业。在那之后,意义和目的的研究现状提出了在这方面。最后,作者提供的整体组织目前的论文。
1.1 Research Background
As a common international guage,English is playing an important role inthe modem society today. It is widely used in international business and hasbecome the official working language for communication, negotiation, operationand trade in many transnational enterprises. For the purpose of continuouslyexpanding the global market, companies especially transnational enterprises tendto use English language more than ever before. Many important documents andmaterials in transnational enterprises are written in Enelish. and almost all theI ‘company websites of transnational enterprises have English version, so do theInews releases in transnational enterprises. It is very common to find a column partIIfor news release, in other words, news statement, press release, press statement orI ‘Media release on the company websites of different transnational enterprises.
A news release, also called press release, news statement or press statement in‘ transnational enterprises is a piece of written or recorded information, whichInormal announces a range of news items, such as scheduled events, milestone events, personal promotions, awards, celebrations, launching of new products andservices, campaigns in sales and marketing, company accomplishments, companydecisions including acquisitions and cooperation and so on. It fits into the categoryof journalistic English or news English. A good and successful corporate newsrelease is not only the source of information about an enterprise, but it also plays avital role as an impressive public presentation and effective promotion oradvertising material for the company. In addition, a high-quality corporate newsrelease is contributive to achieving better information communication withpotential customers, business partners of the company and the general public. Italso has the benefits of attracting favorable public attention or providing publicityfor products, services or events marketed by the companies, which in turn will helpexpand the global popularity and improve reputation of the business.
To a large extent, the operation of transnational enterprises in the globalmarket requires that English should be an essential part of business writing. Onthat account, the importance of business writing on English news release in anaccurate and decent manner and with a suitable style is highly contributive to thesuccess of the business. And this is the reason why news releases have arousedwide aoncem in linguistic study at present. Therefore, the author attempts to carryout the stylistic research of news release in transnational enterprises from a brandnew perspective. Through detailed and comparative analysis of the news releasesamples collected from eighteen transnational enterprises, the readers will get tounderstand the stylistic features of them and better master the reading skill to getthe information they need in reading English news releases. It is expected thatthrough the prese本论文由英语论文网提供整理,提供论文代写,英语论文代写,代写论文,代写英语论文,代写留学生论文,代写英文论文,留学生论文代写相关核心关键词搜索。