Holden car (Australia)
Introduction
Holden car in Australia is very popular and has a long history. It is so much loved by the Australian public that it has become an Australian icon. The manufacture of the first all-Australian motor vehicle in 1948 not only signified a crucial moment in the Australian industrial development but also produced a brand of vehicle - the Holden - which occupies a special place in the hearts of many Australians (Loffler, Don, 2004). Holden car has become Australia’s leading vehicle manufacturer and has played a very important role not only in Australia’s motoring history but also in the development of Australian economy.
Executive summary