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understanding of the world around them, as well as teach positive social behaviors”. This statement shows that children can gain understandings of the world and develop socially by engaging with media such as watching television. Television viewing has been studied in children who are academically gifted, with results suggesting that selective viewing can promote academic abilities” (Pitman, 2008). This shows that TV can influence a childs intellectual development.

Television can have diverse affects on a childs development. Television can be used as a method of teaching, some TV programmes for children have educational values, for example, Sesame Street, can teach children about the alphabet, simple mathematics, culture and kindness. The educational value of Sesame Street, has been shown to improve the reading and learning skills of its viewers” (Canadian Pediatric Society, 2003). Parents should encourage their children to watch educational shows, to enhance their learning and development, parents can spend time with their child whilst watching TV shows, this will help the child develop socially and intellectually, it can also benefit parents knowing what their child is watching.

Television can also be seen as a negative influence. More than 1000 studies confirm that exposure to heavy doses of television violence increases aggressive behaviour, particularly in boys” (Huston et al, 1992). This can affect the family functioning as it can impact the relationships between the child and the family. It can cause stress on the family system, families may be prone to conflict if the child is being aggressive, this could impact the parents and cause stress between the mother and father. Aggressive behavior can impact a childs well-being and social development.

By watching television, the child tends not to engage in play or exercise activities and is more likely to eat unhealthy snacks. This can impact a childs physical development and lifestyle. Television viewing makes a substantial contribution to obesity because prime time commercials promote unhealthy dietary practices” (Canadian Pediatric Society, 2003). Fast food advertisements promote an unhealthy lifestyle, which has negative affects on children and families and can lead to eating disorders or diseases such as diabetes.

Consumerism can influence the family system; consumerism encourages the purchase of goods and services. Children are seen as potential consumers; most children want the new gadgets, toys and designer clothes. This can have a negative affect on the family system as it could cause stress on parents to buy the latest things. This can impact a family financially and emotionally. Parents are working long hours to get money to buy their children the latest toys and gadgets.

Bingham (2011) stated Britain was ranked as the worst country in the industrialised world to be a child. This is due to the rise in consumerism and media available to children.

Media affects the time that families spend together; Bingham (2011) refers to television as a babysitter and children's bedrooms as media bedsits. Media is taking away the quality time that used to be spent as a family away.

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