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st of the general public. The definable time period means that the uncertainty concerning the outcome will be revealed within that time span thus providing satisfaction.

Heightened competition increases fan interest and when this is spread over the majority of teams participating in the sporting event, fan attendance and television viewer ship will increase throughout the season.

The foregoing translates into revenue from gate receipts, increased broadcast contracts as a result of advertising rates, licensing, merchandise sales, endorsements, appearances and other income streams. This paper will examine the ‘effects of broadcasting revenue” on English football clubs as well as how this revenue is distributed, its effect on operations, the reliance on this income in budgetary terms, and alternative methods to distribute these funds on a more equitable basis.

Chapter 1 – Introduction

As is the case with any business enterprise, professional sports exist to derive a profit from operations. And those profits come as a result of the extent which a professional team captures the imagination of its fan base in the belief that said team has the opportunity to advance in the standings and onto to the championship final. While there are all manner and degrees of fans, ranging from the fanatic tithe “I only watch when they are winning”, professional sports organizations are identified with the city they reside, the charisma of its stars, the mystic of its heritage, and its recent public image.

Because all but the most die-hard fans have short memories, the rest consist of those who jump on the bandwagon for a variety of reasons. Winning sports franchise provides national publicity for the city it resides in, generates revenues for the local economy from its fan base and those of the visiting team(s). The foregoing aids the municipality in promoting its own agenda(s), such as convention facilities, tourism, attractions, and the benefits of doing business in their cosmopolitan location.

A sports franchise, more apropos a ‘successful’ sport franchise, provides a locale with publicity it could not otherwise obtain to generate additional business and the corresponding tax revenues from goods and services.

But, a city is more than concrete, glass skyscrapers, taxicabs, buses and municipal services; it exists and prospers as a result of its people. As such a municipality has a vested interest in seeing to the well-being, morale and vitality of its populace by providing them with clean and safe streets, parks, adequate public transportation, progressive government, an excellent Educational system, and something to rally their interest.

Championships in British football have garnered world renown and recognition for teams such as Manchester United, Liverpool, Arsenal and Chelsea , providing them with Media exposure and coverage these locales could not afford to purchase, including public relations stories they could not manufacture. One of England’s goodwill ambassadors David Beckham , even though he now plays for Real Madrid, is a global icon that fans and non-fans of the sport recognize and identify with and his British background.本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。