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论文作者:www.51lunwen.org论文属性:学期论文 termpaper登出时间:2014-11-17编辑:Cinderella点击率:6185
论文字数:2951论文编号:org201411162049206473语种:英语 English地区:英国价格:免费论文
摘要:本文着力于探究全球化浪潮里丰富多样的观念和理论,研究过程中以布拉德福特城市里的南多斯餐馆为例,重点关注文化方面。作者以自己和朋友在该城市南多斯餐厅的用餐经历为例,生动展现了全球化背景下文化的融合与交流。
The strength of the work force is based on equal employment opportunity policy which takes every applicant application as separate entity and is employed based on qualification and not race. In relation to the masculinity and femininity theory discussed by Hofstede(1984) which relates to gender segmentation amongst other thing in relation to jobs given and scale of preferences in an organisation. Globalization has brought about breaking down physical and mental barriers in businesses today bringing about gender equality. This is evident when looking around in the restaurants were the male and female staff have equal responsibilities despite their race or gender.
As the world has become a single legal entity, there is also the acceptance of a common Language which is ‘English’. Globalisation has brought about easy flow of communication between the staff and customers (Trompennars, 1994). This is evident in Nando’s as staff and costumers communicate in English even though it is not their first language. In relation to this, an observation i made was when a Pakistani man in front of me while ordering his food, I noticed that he couldn’t speak in English but he tried to communicate in the best way possible. This shows how global English is as a single language has become a generally acceptable norm. The culture barrier has been broken by globalization again if we look at the history of Nando’s. Capitalizing on Portuguese hospitality and incorporating in Rosettenville, Johannesburg South Africa. It has over 400 stores over the globe which can only be done by breaking the barriers to international trade
Customers are kings is the saying and they are always right so the restaurant operates in Bradford and has to take into consideration the nature of residents or costumers in the region who are mostly Asian and Pakistanis still preserve their tradition even when it comes to consumables. Nando’s specializes in chicken dishes with either lemon or herb, medium, hot or extra hot Peri-Peri marinades but when i asked the lady at the till, i was told that halal meat and chicken was served here because of the majority of the population are from the middle east. This shows that localization and nationalization became the strong factors of integrating global cultures by the creation of exchanging cultures among regions to accept benefits from different cultures (Dahl 2001, Matsuura, 2004; Sundarami 2006). This is a strategy used in order to attract more customers into the restaurant .This is a significant evidence of cultural integration at play.
It is well known that Nandos is a South African franchise, but from its decor, it has inculcated a Portuguese theme that shows integration of Portuguese culture. As i observed the restaurant,i n本论文由英语论文网提供整理,提供论文代写,英语论文代写,代写论文,代写英语论文,代写留学生论文,代写英文论文,留学生论文代写相关核心关键词搜索。