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论文作者:www.51lunwen.org论文属性:短文 essay登出时间:2014-11-18编辑:Cinderella点击率:4332
论文字数:2041论文编号:org201411171808145613语种:英语 English地区:美国价格:免费论文
关键词:social rolegenderdifference性别社会角色
摘要:男性与女性被赋予了不同的社会角色。本文以联合利华力士洗衣粉的海报广告为例,解析了社会上男女的角色差异。二十世纪五十年代的男性至上主义大行其道,随着时代的改变,这样的文化是否也需要一些改变呢?
This image presents the roles of men and women in the 1950’s. The husbands were required to go out in society and get a job. They had to work and to provide for their families. A woman had to fill the role of a domestic housewife. A wife was responsible for raising and taking care of children. She had to keep the house clean and tend to the cooking. The husbands place was in society while the wife’s was at home. As the breadwinner, a husbands status was a powerful one.
and ade him indepdenthich meant that a woman was dependent on her husband. Husbands were encouraged to jobs, while a women was not permiited wife was not jobs and thHand th women was seen as inadequate and inferior because she had to depend on her husband
During the Second World War, the government encouraged women to join the workforce and fulfil the jobs of their husbands who were away at war. Female employment rose considerably and unlike previous representations of women as inadequate, dependant and inferior, women were beginning to be represented as hardworking, independent and much stronger than before. However once the war was over, women began to find themselves out of jobs as, now the men were home, there was no need for women workers, and so these positive representations disintegrated leaving women back in their ‘normalised role’ as the domestic housewife. This role became re-established as a job description for wmen, how they should act in an idealised world.Representations of this stereotype grew, re-enforcing a woman’s role as ‘the angel of the home’, looking after the children and taking pride in the cleanliness of the house, whilst the husband would take pride
The advertisement clearly contains ideologies of a heterosexual marriage. In the ad, the stocking had to be perfect and without a run, and so did the woman.
*beatification of women/manipulation/tone
*cultural change?
Taking this 1950’s advertisement for Lux tockings cleaner, we can Understanding representation,Wendy Helsby, pg5. and the ideologically-assigned roles within that marriage. The heading reads “Married?– No reason to neglect stockings!”which instantly tells us the concerns of a married woman, or rather what her concerns should be. The text to the side of the image reads “Husbands admire wives who keep their stockings perfect”implying that the only way for women to be “admired” by their husbands is to be defined by their looks, thus becoming passive objects for a male gaze in the more significant matters which a woman could “clearly not deal with.”
Laura Mulvey promoted the idea of the male gaze, noting that females are often 本论文由英语论文网提供整理,提供论文代写,英语论文代写,代写论文,代写英语论文,代写留学生论文,代写英文论文,留学生论文代写相关核心关键词搜索。