Bussiness ManagementMBAstrategyHuman ResourceMarketingHospitalityE-commerceInternational Tradingproject managementmedia managementLogisticsFinanceAccountingadvertisingLawBusiness LawEducationEconomicsBusiness Reportbusiness planresearch proposal
英语论文题目英语教学英语论文商务英语英语论文格式商务英语翻译广告英语商务英语商务英语教学英语翻译论文英美文学英语语言学文化交流中西方文化差异英语论文范文英语论文开题报告初中英语教学英语论文文献综述英语论文参考文献
ResumeRecommendation LetterMotivation LetterPSapplication letterMBA essayBusiness Letteradmission letter Offer letter
澳大利亚论文英国论文加拿大论文芬兰论文瑞典论文澳洲论文新西兰论文法国论文香港论文挪威论文美国论文泰国论文马来西亚论文台湾论文新加坡论文荷兰论文南非论文西班牙论文爱尔兰论文
小学英语教学初中英语教学英语语法高中英语教学大学英语教学听力口语英语阅读英语词汇学英语素质教育英语教育毕业英语教学法
英语论文开题报告英语毕业论文写作指导英语论文写作笔记handbook英语论文提纲英语论文参考文献英语论文文献综述Research Proposal代写留学论文代写留学作业代写Essay论文英语摘要英语论文任务书英语论文格式专业名词turnitin抄袭检查
temcet听力雅思考试托福考试GMATGRE职称英语理工卫生职称英语综合职称英语职称英语
经贸英语论文题目旅游英语论文题目大学英语论文题目中学英语论文题目小学英语论文题目英语文学论文题目英语教学论文题目英语语言学论文题目委婉语论文题目商务英语论文题目最新英语论文题目英语翻译论文题目英语跨文化论文题目
日本文学日本语言学商务日语日本历史日本经济怎样写日语论文日语论文写作格式日语教学日本社会文化日语开题报告日语论文选题
职称英语理工完形填空历年试题模拟试题补全短文概括大意词汇指导阅读理解例题习题卫生职称英语词汇指导完形填空概括大意历年试题阅读理解补全短文模拟试题例题习题综合职称英语完形填空历年试题模拟试题例题习题词汇指导阅读理解补全短文概括大意
论文作者:www.51lunwen.org论文属性:短文 essay登出时间:2014-11-18编辑:Cinderella点击率:4331
论文字数:2041论文编号:org201411171808145613语种:英语 English地区:美国价格:免费论文
关键词:social rolegenderdifference性别社会角色
摘要:男性与女性被赋予了不同的社会角色。本文以联合利华力士洗衣粉的海报广告为例,解析了社会上男女的角色差异。二十世纪五十年代的男性至上主义大行其道,随着时代的改变,这样的文化是否也需要一些改变呢?
The male in the image is looking down towards the female’s stockings with a disapproving look; he examines her as though she is an object whilst obliviously she happily continues her trivial knitting. False needs are created in the housewives who view this advertisement as they will question their own marriages, and as “Constant runs are unsightly”women will therefore purchase the product in order to keep a happy marriage (Berger “marginal dissatisfaction” in audiences). Yet this advertisement is not only targeted at married women but also towards single women as a way to attract male attention, ideologically the primary goal of a female, through her appearance: this conforms to the familial aspect of dominant ideology in promoting the family as the ideal structure in which to live. The smaller text reads “Lovely stockings add so much to your appearance”, ‘Lovely’having feminine connotations of beauty which reinforces what women should aspire to achieve for male approval. It is degrading towards women as it diminishes their position to a trivial subgroup concerned with trivial matters and re-enforces an inferior female need for the superior male. It could be argued that the messages of the advertisement were very much of its time, reinforcing as it does consumerism, and with a need to boost the economy of the time, there was a massive emphasis on beauty; however, the ideologies of both consumerism and female beauty have continued through to today.
Like in many other advertisements for beauty and household products at the time, the woman is a white, attractive,slim female, often shown in a no less than perfect marriage. Such advertisements appeal to women as they suggest that by buying the product, they can live like them. And in many advertisements what is offered is more the lifestyle which purchasing the product will allow you to experience rather than the product itself. Buying the product will give the consumer access to a better existence.
Overall, the woman is portrayed as a domestic provider who cannot and does not make any significant decisions other than choosing which products will enable her to reach a goal of approval and ‘admiration’ from a male本论文由英语论文网提供整理,提供论文代写,英语论文代写,代写论文,代写英语论文,代写留学生论文,代写英文论文,留学生论文代写相关核心关键词搜索。