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你需要能使你的丝袜保持完美状态的洗衣粉吗？你常常奔跑，导致缝合线弯弯曲曲起褶皱吗？假如你是单身或者已婚妇女，很有可能你十分需要。完全不必担心。写信给马塞诸塞州坎布里奇的利华兄弟公司，你就能得到一盒这样的产品。如今，这个公司更名为联合利华。联合利华利用这个广告来展现20世纪50年代女人们的男性至上主义观点。这家公司借助力士洗衣粉帮助家庭主妇们保持美丽。力士品牌与奢华相联系，它为美和女人设立了一套标准。家庭主妇的责任是照顾孩子，打扫房间。只有丈夫们被允许进入社会获取工作。在这个广告中，家庭主妇不得不使她的丝袜维持在完美状态，来满足丈夫，以此维持自己完整的婚姻。联合利华利用摄影和文字来展现了郊区生活里这种浅陋的观点。‘

性别角色/陈规

在这个广告党当中，联合利华使用了一对夫妇的招聘来展现二十世纪五十年代的性别角色。观众马上就能够看出男人与女人各自被分配的角色。丈夫穿着笔挺的西装看着报纸，而妻子穿着家居服坐在椅子上织毛衣。

Do you need a good laundry detergent to keep your stockings perfect? Do you “risk constant runs, snaky seams and wrinkles?”(LUX) If you are single or married women, it is most likely that you do. There is no need to worry. For a free box of Lux, write to Lever Brothers and Co. Dept 16, Cambridge Massachusetts .Today, this company goes under the name Unilever. Unilever uses this advertisement to present a sexist view of women living in the 1950’s. The company uses lux laundry detergent as a stocking cleaner to keep the wives looking beautiful and put together. Associated with luxury, the lux brand set the standard of beauty and the view of women at the time. The role of a housewife was to take care of children and to keep the house clean. Only the husband was allowed to go out in society and get a job. In this ad, a housewife has to keep her stocking perfect to satisfy her husband and to keep her marriage intact. Unilever uses cinematography and the power of words to create this meagre outlook on suburban life.

Gender roles/Stereotype

In the advertisement, Unilever uses a picture of a married couple to present the gender roles in the 1950’s. A viewer instantly sees the assigned roles of men and women. The husband is dressed in a smart business suit, reading a newspaper while the wife wears her everyday clothes and is knitting in the chair. The difference in attire set them apart from each other. The business suit identifies the husband as an important member of society. The plain skirt and top imply that the wife is just as a housewife. The formal dress make the husband look strong and powerful. This is also evident in the manner, which he sits on the couch. His posture is strait and his body is secure in the sitting position. The casual dress of the wife make her look modest and reserved. Her posture in the chair implies that she is weak and powerless. The wife’s legs are crossed out in front of her and she sits on an angle in the chair. She tilts away from her husband while his body faces directly towards her. The body language between the couple suggests that the relationship is cold and distant. A viewer also sees the contrast in gender roles from the objects in the picture. The husband is reading the newspaper while the wife is knitting. The newspaper suggests that the husband is educated and that that he is important. Reading indicates a valid use of time, w本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。