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e culturally established regulations and standards of communication actions can result in public relationships projects failed. But with the help of cross-cultural communication, people can avoid misunderstandings. Efficient communication between co-workers from various cultural backgrounds confirms a group is doing harmoniously.

 

Challenges in intercultural communication

The most frequently found varieties between different cultures that may influence effective communication include time and space, nonverbal communication, individual responsibility, beliefs, and low context vs. high context. All the challenges in intercultural communication are much more complicated than it is likely to discuss. Each of them affects the process of communication, and may be responsible for cultural shock while it results in miscommunication. A culturally-fluent way to shock is working over time to comprehend these across cultures, for the sake of enhancing relations across various cultures.

 

Time and space

 

Time is among the most key diversities separating cultures and cultural approaches of doing business (LeBaron, M). In the western countries, time frequently is considered as quantitative, weighed in units mirroring the march of progress. It means successive, logical, and current-concerned, shifting with incremental certainty. While in the Eastern countries, time seems that it has indefinite continuity. Births and deaths are not so absolute terminates as the universe goes on and people continue to be a part. Cultural ways to communication or time are not used in good intentions, but might offer various motives. Since individuals from various cultural backgrounds work together to design flow to handle the problems, they could put questions to cultural favors about time and space, and how these might influence talks. The straitened circumstances with space favors are not that their existence, but the estimates which are attached to them.

 

Nonverbal communication

 

Nonverbal communication is quite significant in any communication with other people, and the significance is multiplied in various cultures, as people frequently search nonverbal hints if verbal information is relatively unclear, since they tend to across cultures. People apply various systems of comprehending facial expression, silence, eye contact, looks, posture, and other nonverbal hints. Because nonverbal action results from people's cultural general knowledge, and their thoughts about what is suitable and efficient as communication in relations. In addition, cultures attribute various levels of significance to nonverbal and verbal action.

 

Individual responsibility

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