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摘要：Corporate strategy is to achieve business goals ladder vision, if the organizational culture, it could help to supplement the implementation of corporate strategy, then the business strategy for the construction of enterprise culture direction.

Chapter One: Introduction 第一章：简介

In practice, the organizational culture attracts more and more managers’ attention, because it has been demonstrated to have positive impacts on the organisaiton’s performance, competences, effectiveness, management and employees’ high loyalty and job satisfaction. This research discusses a new topic about the organizational culture, namely the connection of it with the corporate strategy. As a matter of fact, there are already lots of studies on the organizational culture and corporate strategy, however, these studies are mostly conducted respectively. This research just focuses on this heating topic and takes Starbucks, one of the most famous coffee chain brands in the world, as the case to study. In order to show a systematic understanding for the readers, this Chapter mainly introduces some basic but necessary information about the research. In detail, it consists of the research background, aims and structure of the article.在实践中，战略管理英语论文范文组织文化吸引着越来越多的经理人的关注，因为它已被证实本organisaiton的业绩，能力，效益，管理和员工的高忠诚度和工作满意度有积极的影响。本研究探讨一个新的话题，即组织文化与企业战略的连接。然而，事实上，已经有很多的组织文化与企业战略的研究，这些研究大多是分别进行。本研究只是集中在此加热话题，星巴克，在世界上最有名的咖啡连锁品牌之一，作为学习的情况下。为了显示为读者系统了解，本章主要介绍一些基本的，但必要的研究信息。详细地说，它包括了研究的背景，目的和结构的文章。

Contents

Chapter One: Introduction
1.1 The background
1.2 The rational
1.3 The aims
1.4 How the aims are to be achieved
Chapter Two: Literature Review
2.1 Organizational culture
2.1.1 Definition and typology
..................
2.2.2 What it influence and it influence what
2.3 Research hypothesis
............................
2.4.2 Development history
Chapter Three: Research Methodology
3.1 Research methods
3.2 Data collection method
3.3 Data analysis method
Chapter Four: Results analysis
4.1 Corporate culture
4.2 Corporate strategy
4.3 Relations between them and how they influence each other
Chapter Five: Conclusions and Recommendations
Reference

Reference

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