篇际互文视角下公司简介的批评性体裁分析 [2]
论文作者:www.51lunwen.org论文属性:硕士毕业论文 thesis登出时间:2017-02-28编辑:lgg点击率:7441
论文字数:38967论文编号:org201702252035008114语种:英语 English地区:中国价格:$ 66
关键词:英语论文范文公司简介篇际互文性批评性体裁分析
摘要:本文是英语论文范文,本文通过对中国公司简介在篇际互文性视角下进行批评性体裁分析,开拓了体裁分析的研究范围,并对读者们的批评性分析阅读具有一定的指导意义。
;developed to investigate some of the complexities we find in discursive and professional practices within genre analytical literature. More importantly here, interdiscursivity can be viewed as appropriation of semiotic resources (which may include textual, semantic, socio-pragmatic, generic, and professional) across any two or more of these different levels, especially those of genre, professional practice, and professional culture. Appropriations across texts thus give rise to intertextual relations, whereas appropriations across professional genres, practices, and cultures constitute interdiscursive relations.
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Chapter Two Literature Review
2.1 Introduction
Scholars in different research fields are becoming much more interested in the study of the Fortune Global 500 companies from various perspectives, including the annual reports, the chairman’s statements, and the accounting reports. However, company profiles have been considered as an effective way to demonstrate the image of the company, and to promote the business at home or abroad in markets around the world. This chapter will firstly explore the characteristics of a company’s profile, and then an overview of previous studies on company’s profiles will be given. Finally, the definitions and approaches to critical genre analysis will also be reviewed.
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2.2 Review on Fortune Global 500 Chinese company profiles
According to the latest
statistics from the worlds’ most famous Fortune magazine, there are 100 Chinese companies on the list of Fortune Global 500 in 2015. With a research on the profiles of these companies’ websites, the following sections will illustrate the characteristics of the companies’ profiles in detail, and an overview of contemporary studies will be given objectively. Company profile acts as a channel for customers to get a full image about a company, and it also plays an essential role in facilitating the communication between company and investors, suppliers and business partners. According to Hackett (2003), a company profile is mainly a “resume” with specific information about a company, aiming to “establish the credibility with the market the company serves”. He lists the key elements a company profile may consists of: (1) summarize the background information (2) provide more details on your company’s products and services (3) highlight your company’s strengths and successes (4) include qualifications of your company and your staff (5) summarize your selling statement (6) end with company contact information. Besides, Klein (2005) points out, a company profile provides ins
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