英语论文网

it has been receiving in theliterature, MC is still a novel concept lacking moreextensive development. While there is little contentionon theoretical aspects such as the MC concept,objectives and justi"cation, the debate over morespeci"c and often practical questions remain somewhatinconclusive.
2. Mass customization concept
Mass customization (MC) can be de"ned eitherbroadly or narrowly. The broad, visionary conceptwas "rst coined by Davis [1] and promotes MC asthe ability to provide individually designed productsand services to every customer through highprocess agility, #exibility and integration [2}4].MC systems may thus reach customers as in themass market economy but treat them individuallyas in the pre-industrial economies [1]. MC systemsare positioned below the main diagonal of Hayesand Wheelwright's [5] product}process matrix, i.e.having medium to high-volume process types suchas manufacturing cells or assembly lines that areable to deliver the high product varieties usuallyassociated to functional or "xed-type operations.Many authors propose similar but narrower,more practical concepts. They de"ne MC as a
system that uses information technology, #exibleprocesses, and organizational structures to delivera wide range of products and services that meetspeci"c needs of individual customers (often de"nedby a series of options), at a cost near that of massproduceditems [4,6}9]. In any case, MC is seen asa systemic idea involving all aspects of product sale,development, production, and delivery, full-circlefrom the customer option up to receiving the "nishedproduct [6,10].
The justi"cation for the development of MCsystems is based on three main ideas [4,7,11,12].First, new #exible manufacturing and information
technologies enable production systems to deliver

References
[1] S. Davis, From future perfect: Mass customizing, Planning
Review 17 (2) (1989) 16}21.
[2] J. Pine, B. Victor, A. Boyton, Making mass customization
work, Harvard Business Review 71 (5) (1993) 108}111.
[3] M. Eastwood, Implementing mass customization, Computers
in Industry 30 (3) (1996) 171}174.
[4] C. Hart, Mass customization: Conceptual underpinnings,
opportunities and limits, International Journal of Service
Industry Management 6 (2) (1995) 36}45.
[5] R. Hayes, S. Wheelwright, Linking manufacturing process
and product life cycle, Harvard Business Review 57 (1979)
133}140.
[6] M. Kay, Making mass customization happen: Lessons for
implementation, Planning Review 21 (4) (1993) 14}18.
[7] S. Kotha, Mass customization: Implementing the emerging
paradigm for competitive advantage, Strategic Management
Journal 16 (1995) 21}42.
[8] A. Ross, Selling uniqueness, Manufacturing Engineer
75 (6) (1996) 260}263.
[9] A. Joneja, N.-S. Lee, Automated con"guration of parametric
feeding tools for mass customization, Computers and
Industrial Engineering 35 (3}4) (1998) 463}469.
[10] J. Jiao, M. Tseng, V. Du!y, F. Lin, Product family
modeling for mass customization, Computers and Industrial
Engineering 35 (3}4) (1998) 495}498.
[11] P. Ahlstrom, R. Westbrook, Implications of mass customization
for operations management: An exploratory survey,
International Journal of Operations and Production
Management 19 (3) (1999) 262}274.
[12] J. Pine, Mass customizing products and services, Planning
Review 21 (4) (1993) 6}13.
G. Da Silveira et al. / Int. J. Production Economics 72 (本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。