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A marketing plan may be part of an overall business plan. Solid marketing strategy is the foundation of a well written marketing plan. While a marketing plan contains a list of action, a marketing plan without a sound strategic foundation of little use. A marketing plan is a written document that detail the necessary action to achieve one or more marketing objective.

Task A

Conducting a situation analysis for the above organisation

Such is the complexity of operating in rapidly changing market condition that it makes good sense to carry out a throughout situation analysis at least once a year at beginning of the planning cycle. A useful framework for performing a situation analysis is the 5 c analysis. Company, collaborators, customer, competitors and climate is a simple way to get a leg up on sainsbury's competitors. Marketing plan success can help Sainsbury develop a successful situation analysis which is foundation of strategic planning process. Sainsbury can also look to SWOT analysis.

优势：——Strengths:

J Sainsbury has announced strong full year result, and set out plans for future growth. With Sainsbury now well on the full recovery, CEO Justin king has laid out of the company's future plans for growth. Sainsbury's strength are sell better quality product than most other food stores.

劣势：——Weaknesses:

Priced are higher than some of the competition. Some questions to help you to get started are what do your customer complain about? Sainsbury also located in city centre and out of town growth.

机会：——Opportunities:

Consumer are fickle and trends continuously change (vegetarian, low/ fat/salt/ sugar/ organic , good treatment of animal, health scares etc.) so there's always the opportunities to act on a next trend.

威胁：——Threats:

As with opportunities, threats in a traditional SWOT analysis are considered an external forced. By looking both inside and outside of your company for things that could damage your business, however, you may be better able to see the big picture. Sainsbury's threats will be competing lower price stores and shops. Another threats would like be a strong and militant union of workers perhaps who damage higher wages.

Sainsbury's sells ￡6bn of British food every year, an obvious strength in a SWOT analysis. The company works closely with smaller-scale suppliers to expand local sourcing wherever possible, and has a network of over 3,500 local suppliers. In May 2006, Sainsbury's launched Supply Something New, an innovative scheme to make it easier for small and medium-sized suppliers to gain access to Sainsbury's and make locally produced food available to more customers (Annual Report 2007). This could be argued to be an important element in a PESTEL analysis.

PESTEL分析:——PESTEL ANALYSIS:

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