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s well as an opportunities to Sainsbury. The challenges will be to complete against unknown forces and to source the best quality/financially viable product from world over. Sainsbury's can enter the market of emerging companies through joint venture or partnerships to explore these new market, although it does not have any plan on the horizon to do so.
?In the UK, the Government is to decrease the rate of corporation tax from 30% to 28%, which will save big companies like Sainsbury's significant sums of money (HM Treasury 2008).
 PESTEL analysis - Economic factors
?The credit crunch can have a two way impact on Sainsbury's as it also runs a financial services company with HBOS (Annual Report 2007). The credit crunch might decrease the purchasing power of consumers and though they will still buy the essentials they may be more cautious. They may also spend less on luxury items, something that has a greater profit margin for Sainsbury's. As far the Sainsbury bank is concerned, the credit crunch directly affects its ability to provide credit especially as it is not an established name in the financial services industry.
?The on going investigation of price fixing amongst the big four retailers within the uk can have some negative impact to the industry in general and Sainsbury in particular, as it is at the forefront of this allegation(Rig by 2008). Although sainsbury's is very well established among consumer, these allegations can lead to a negative public image as the consumer might feel cheated.
?The rapidly increasing global food crisis has increased food prices all over the World, which will result in rising purchasing cost for Sainsbury's(economist.com 2008 online). This will have an impact on the margins of the organisation and might lead to passing over the cost to will have implications right throughout the supply chain of Sainsbury's leading to an overall situation of increasing prices.
?Nowadays there seems to be more emphasis on fresh, easy style cooking. This serves an opportunities for sainsbury's to encourage new recipes and unfussy Eating.
?Stiff competition within every segment of the retail sector has lead to retailers Giving a lot of incentives to the consumer(Annual Report 2007). This will affect Sainsbury as prices have to be driven dowm most of time. PESTEL analysis - Social factors
?There has been a huge emphasis by the government to promote healthy eating (eatwell.gov.uk 2008 online) primarily due to the increasing level of obesity within the UK (department of health 2008online) This has lead to many consumer to shift toward healthier food. This present an opportunity to sainsbury's to stock up with more healthy food at a cheaper price than other manufacturers so as to benefit from this new trend.

Task B:

Marketing Strategy:

Marketing Strategy determines the choice of target market segments, positioning, marketing mix and allocation of resource. It is most effective when it is an integral component of overall firm strategy, defining how the organization will successfully engage customer, prospect, and competitors in the market arena. As the consumer constitutes the source of a company's revenue. Marketing strategy is closely linked with sales. A key component of marketing strategy is often to keep marketing in line with a company's overarching mission statement.

Marketing strategy is a process that can a本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。