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e in the target market. When a store markets its product, its need to create a successful marketing mix for the product, sold at the right place, and using the suitable promotion.

Product Strategy: At the Sainsbury's store, the physical appearance of the product, packaging, and labeling information can influence whether or not the consumers notice the product in store, examine it and then purchase it. Sainsbury should with these elements of marketing mix be able to differentiate their products from those of its competitors. The ability of a product to perform its functions includes products overall durability, reliability, and other valued attributes. Sainsbury should display their products in such a way that when the consumers are examining their product, consumer's queries are all answered. It should bring out all the qualities of the product on the packaging itself. This will enhance consumers to buy the product on the spot itself. Even if there are some queries the Sainsbury's store should be well equipped to answer consumer's queries. Sainsbury by using this element of marketing mix should bring out a unique product which none of the competitors' have ever thought about. Then be it in packaging, displaying or discounts and offers.

Pricing Strategy: The price of the product often influences whether consumers will purchase them or not. Sainsbury should first determine its competitors' prices and then should see if it can lower its prices if the prices are high compared to its competitors. This is because if the competitor is offering the same product at a lower price then a potential consumer is lost here. The strategy which can be used is to associate a higher price with a premium quality and there can be circumstances where consumers might purchase a higher priced product as an indicator and assurance of higher quality. Sainsbury can give significant attention to consumer perceptions about the price and quality of the product. Sainsbury can also offer discounts, allowances, payment term and credit terms. If at all some of the Sainsbury's products are high priced than its competitors then Sainsbury staff should explain to its customers that its products are of high quality and are more prestigious. Promotion Strategy: Advertising, sales promotions, personal selling, and publicity can influence what consumers think about the products. Sainsbury should offer consistent messages about their products and it should also place its products in media that consumers in the target market are likely to use. Since consumers receive so much information from marketers, it is important a right promotional strategy is used. Sainsbury should use a promotional strategy in its target market as here is the place where potential consumers are more likely to be there. Since Sainsbury caters to a huge market segment it becomes all the more important for it to use the right promotional strategy. Through this promotional strategy it should deliver maximum information to its customers. Sainsbury can give information about discounts, buy one get one free, offers to its potential consumers and this promotional strategy will help in doing so. Sainsbury should use effective promotional tools to encourage consumers to buy more and more.

Place Strategy: Place strategy calls for effective distribution of products through wholesalers and retailers. Sainsbury should use this element of marketing mix to enhance the purchase of th本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。