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y however a product is more than just an item. How does this company fulfil the other range of criterion that goes to tick the 'product' box in relation to Marketing?

Quality: Like many shops, both online and physical, the quality of item bought is directly linked to the price of the product. Having sampled many of Oxendales products they have been found to be durable and fashion sensitive. Certainly as an online shop, Oxendales is seen as a high quality outlet.
Image: The image of Oxendales is linked to a few things. Firstly, it is seen as somewhere that people can buy things now and pay later, thanks to their simple and effective paying plans. They are also seen as ultra-convenient. Oxendales have a wonderful selection of items too in a vast array of sizes and models. So the overall image is one of ease of access to what people want and ease of payment.
Branding: Oxendales is a household name. They have been around since 1875 (Oxendales: About, 2016) so it is understandable that in that time they have become so well known.
Features, Variants and Mix: As alluded to earlier, this online super store offers many items in many different configurations, sizes, colours and categories.
Customer Service: Excellent customer service is available, through online, telephone and written media. When an order is received, the packaging staff also include a return label in case an item does not suit the customer for whatever reason.
Availability: Always available to use, every moment of every day of the year.
Warranties: Oxendales offer a refund, repair or replacement service on all items purchased that do not reach the consumer in perfect condition (Oxendales: About, 2016).
Promotion

Oxendales promote sales by giving special offers on their website. The have seasonal promotions in which they offer certain items at a discount price. When Spring arrives, they will often sell outdoor furniture and garden implements at a special discount.

In addition to their discounted stock, they also promote through email by giving existing customers money off codes that they can apply to their basket the next time they are online for a discount. For non-members, the company will email introductory offers always highlighting their easy payment option. Almost everybody who applies to Oxendales will be accepted for payment through credit. This company is a market leader in direct marketing.

Price

It appears that Oxendales do not believe in low price equalling higher sales. Their prices are never as low as one might find on the bargain rail of a local department store. Even when discounts are given, one might find that the item on discount would still exceed the price of a similar discount in a high street shop.

As far as positioning goes, the idea that Oxendales wants to hold in the mind of consumers is one of ultimate convenience and ease of purchase. Due to their massive stock one can find almost anything within their range to suit them. Due to their credit facility, one can spend money that they do not actually have and then pay off the cost of the purchases over a set period of time. Due to the company accepting almost anyone that applies for credit, that will place a multitude of people in a catchment net for business, particularly approaching festive periods and leading up to birthdays, weddings, interviews etcetera. The