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position of Oxendales as a brand is very much one of convenience. However, when people are finding it difficult to keep up to date with payments then the company could be seen as a nuisance and increasingly in a bad light due to their continued letters and phone calls, even though the reason for the continued negative correspondence lies with the consumer.

Finally, Oxendales do not only sell through a credit account payment option. They also allow people to pay directly like any other online shop, through use of Credit/Debit card. They do not allow payment through an online bank such as PayPal however.

Place

Oxendales use a number of different suppliers as part of their distribution channel. Many of their suppliers are little known brands like 'Premier Man' for example. These brands are created and sold exclusively in online shops like Oxendales. The items are produced at low price in many Asian countries, shipped to Oxendales warehouse and then sold on to the consumer or end-user.

The company also sell high street brands such as Levis, Wrangler, Toshiba, Black and Decker and Timberland to name a very few. It is the same type of distribution channel. Oxendales buy in the stock at the stock price and then sell on with a mark up to the customer. Of course Oxendales also gain revenue through the interest they charge on their credit facility.

The sales support for this company is quite good. They can be contacted by telephone, through a form online on their page and by email. The best way is by far by telephone as one knows they are being heard and they will get an immediate response.

The company use a first level channel for selling goods. The goods are produced and then sent directly to Oxendales without the need for a wholesaler.

The company also has a presence on social media such as Pinterest, Instagram, Facebook, Twitter and Blogger.

People

As far as customer contact goes, Oxendales rarely need to interact with anyone. They do have a phone contact number and there is an automated response which, if navigated correctly will eventually lead to an operator who is usually very friendly and interested in the query being made. However because their system is so well set up online, there is little need for assistance from another person in order to order goods or return them.

Having said that they do have top quality IT staff who keep the website current and glitch-less so that the business of making money can continue apace. The webpages of the Oxendales website have all of the facilities that even the most limited computer user might need and understand.

The people who work on the image of the company have done a good job keeping the 'convenience' image to the forefront. They also superbly make the consumer feel that they are getting a bargain when in fact they may not be, not compared to a high street store. However the consumer often values convenience over price.

Process

The process used is very definitely a customer focussed approach. Oxendales want to radiate a friendly and relaxed approach to consumers in everything they offer, from getting the customer to choose the products to be bought to getting the customer to part with their money. Everything on the website is streamlined and very easy to navigate. Most modern internet speeds will allow