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could conclude that Oxendales success is certainly not based upon their online presence.

From the information gained one can see that very few people interact with the company through social media. For this reason, it must be concluded that their success is based upon other strategies.

Targeted Demographic

'Oxendales has an emphasis on contemporary women's styling ranging from sizes 12-32 and we're constantly developing our collections to bring you the latest looks that will keep you on-trend throughout the season. With our brand ambassador Lorraine Kelly choosing her favourite pieces, we're making shopping for plus size clothes, lingerie and wide fit shoes and boots fun, easy and enjoyable regardless of age, size and shape.' (Oxendales Website, 2016)

The above direct quote is taken from the home page of the Irish Oxendales website. They do offer clothing for children too and for men and they offer homeware and electrical goods. However, this is the headline from the home page of their website. This above all would intimate the following:

That the company are targeting the female demographic above all else.
That they are attempting to target all age groups of adult women.
That they are attempting to target all shapes and sizes of adult women.
That they are targeting women who are fashion sensitive and want to be dressed in up to the minute styles
Once one clicks on the 'Menswear' hyperlink, the following is displayed:

'At JD Williams we know that finding stylish menswear that fits perfectly can be tricky. Our collection of big and tall menswear comes in a range of sizes to give you perfectly proportioned design. We have t-shirts, polos, coats and jackets in chest sizes 36-66, plus our trousers and jeans are available in 5 leg lengths, including extra-short and extra-long leg and waist sizes 32-64. Discover how easy it is to find the perfect fit for every occasion.' (Oxendales Website, 2016)

Oxendales is still the page header however Williams and Brown is the Menswear Department name. They are using this ploy of renaming the department to make it distinct and separate from the other departments.

Their catch-line on this page would suggest the following:

That they stock many different types of clothing from T-shirts to jackets to trousers
That they cater for all sizes of man, tall, small, fat, thin and everything in between
'You name it, kids need it. Cots, highchairs, clothes, shoes, coats. But with all this in one place, shopping for your family has never been simpler. Look out for our new range of girls and boys clothing in our collection of baby, nursery and children's essentials.' (Oxendales Website, 2016)

This demographic is aimed at the younger generation and is found on the 'kids' page of the website. So what can one glean from this statement?

They stock items for many ages of child
They stock items for both girls and boys
So what can be concluded from the information gained? The conclusion has to be that Oxendales, while catering for many different types of person and interest, primarily wants women to visit their site. This is suggested by the first page loaded on entering the website being aimed primarily at women. The want ladies of all ages and who are fashion sensitive. They probably know that even in the ye