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for easy navigation and very quick page loading.

The design of the website is excellent. The pages scroll and it is up to the user of the site to choose how many items to view per page. There is also a facility where one can sort the item content on a number of criteria from Best Sellers, New in, On Sale to Ratings, Price lowest to Highest and vice versa. Moving from one area to the next is very easy too with the use of a docked banner at the head of the page displaying the different department names, each one hyperlinked to the appropriate section.

The actual process of finding, adding to the basket and checking out one's selections is very easy on this website. It gives the impression of years of experience on the company's part.

Physical Evidence

The whole online experience of shopping at Oxendales is really a very good, easy and addictive one. Given a large enough spend limit it could be imagined that many people would get themselves into a lot of debt in a single visit. Once one uses this site, and provided one has some credit left on their account, it is almost a certainty that one will return and purchase again and again. The whole feel is one of ease and once a purchase is made, one of fulfilment. Oxendales offer a positive feeling to people visiting their site.

When the products ordered do eventually arrive at one's front door, they are always packaged superbly in a heavy weight plastic outer layer covering a bubble wrap and a thinner plastic inner layer. They come with a printed receipt and a printed returns label should it be required. Really the whole process from ordering to actually receiving the goods is very simple and incredibly stress-free.

Visible Metrics

Not having access to information about Oxendales Social Media internal metrics one can only comment upon the visible on-page information that is available to all viewers.

On Facebook, Oxendales have 20585 followers.
The Facebook page receives between one and four new posts from the page manager each day.
New posts receive on average four likes each
Judging by the amount of 'likes' for their posts, their followers either do not regularly visit the page or they do not like the posts. Due to their continued success in the online shopping market, one could conclude the former reason for the lack of post 'likes'.
There have been seventeen visitor posts going back to December 17th 2015, from a membership of over twenty thousand.
Oxendales post both images and video files to their Facebook page but neither are very popular
Oxendales have 1344 followers on Twitter
The Twitter Page receives between one and five new posts per day from the page manager.
New posts receive an average of one like each
New posts are rarely retweeted
Like Facebook, it can be construed that their presence on Twitter does not greatly contribute to their actual sales on their website.
Very rarely does any one of the 1344 followers ever reply to a tweet on the Oxendales Twitter page
Oxendales has 23 followers on Instagram
They have posted 184 images on Instagram
Out of 184 posts, they have received just 5 comments
Out of 184 posts, they have received 114 'Likes' concentrated on 26 of the total posts
Without access to their page metrics and only going on the visible data one