英语论文网

Meanwhile, with the continuous improvement of people's living standards, the needs of customers have also undergone great changes. Berry (2005) in his “The old pillars of new retailing” he says on the article “Today's shoppers want all of the customer experience: super programs that meet their demand, respect, emotional relation, fair prices and convenience, only providing four of the five elements is not enough, retailers must provide all the elements. Moreover, as the extensive application of information technology, channels for customers to get access to information are more and more, when customers make purchase decisions they will take into full account of their acquired information, and they become increasingly intellectual. Within August to October, 2003, the “supermarket customers’ trend survey” was initiated by the Britain Chain Store and Franchise Association, IBM Ltd. and Zero Pointer information Consulting firm of British participated. This survey relied on 14 large chain enterprises in the country, and in 12 major cities to conduct “The trend survey of supermarkets”. “the investigation report of the purchasing behaviors of English supermarket customers in 2003” summarized in the survey shows that in the supermarket industry in England, customers loyalty presents low, only 18% of customers say that under normal circumstances, they only go to a supermarket fixedly, customers fixed to 2-3 supermarkets accounts for 44.4%.
1.2 Research significance
References
Andrew S., Leigh S., Susan H. and Nikolaos E., Cretu T. and Roderick J., 2003, ‘Retail loyalty schemes: results from a consumer diary study’, Journal of Retailing and Consumer Services, Volume 10, Issue 2, March, Pp. 109-119

Anne W. Mägi, 2003, ‘Share of wallet in retailing: the effects of customer satisfaction, loyalty cards and shopper characteristics’, Journal of Retailing, Volume 79, Issue 2, pp. 97-106

Bainbridge, W. S., 2001. Survey research：A computer- assistant introduction. Belmont, CA：Wadsworth.

Berry, 2005, ‘The old pillars of new retailing’, Harvard Business Review, vol 1. pp. 44-45

Brodie, 2007, ‘The influence of brand image and company reputation where manufacturers market to small firms: A customer value perspective’, Industrial Marketing Management, Volume 36, pp. 230-240

Arch G. Woodside and Martin G. Walser, 2007, ‘Building strong brands in retailing’, Journal of Business Research, Volume 60, pp. 1-10

Doncy P .M., CannonJ .P. 1997, ‘An examination of the nature of trust in buyer seller relationships’, Journal of Marketing, vol 61 (8), pp. 35-51
Chiara Mauri, 2003, ‘Card loyalty. A new emerging issue in grocery retailing’, Journal of Retailing and Consumer Services, Volume 10, pp. 13-25

Creswell, J. W. 1994, Research design: Qualitative & quantitative approaches. Thousand Oaks, CA: Sage.

Joan L. Anderson, Laura D. Jolly and Ann E. Fairhurst, 2007, ‘Customer relationship management in retailing: A content analysis of retail trade journals’, Journal of Retailing and Consumer Services, Volume 14, pp. 394-399

Philippe. Kotler, 2000, Marketing Management, McGraw-Hill

William D.Neal, 1999, ‘Satisfaction is nice, but value drives loyalty’, Marketing Research，(6)

Saunders et al 2006, Research Methods for Business Students, 3rd Edition. Pearson Education Limited: 89

Kent A.R., 1999, Quan本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。