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o upscale boutiques, Istanbul provides a unique shopping experience as well as being a futuristic model for other cities of Turkey. Staying loyal to its heritage as a junction point between East and West, Istanbul provides local brands alongside prestigious international labels to shoppers. With the launch of the Istanbul Shopping Fest, extra credit is added to Istanbul as an attractive shopping destination. Vanessa H. Larson

Thanks to the recent growth of Turkish economy, Istanbul has developed its luxury retail world very rapidly. The shopping space is estimated to increase up to 275 square meters by the end of 2013 that is 15% higher than the European average. Vanessa H. Larson,

This success and the dynamism of Istanbul’s shopping fest not only come from new retail venues but also Turkey’s energetic textile sector includes numerous domestic brands which some of them expanded internationally. Five million domestic and international shoppers were attracted to the Istanbul Shopping Fest which lasted over a 40-day period in March and April 2011. Total credit card consumption during the first Shopping Fest was 26% higher than during the equivalent period in 2010.

The second Istanbul Shopping Fest, which took place from 9 to 29 June, brought fashion lovers to the city once more. Sales up to 50% at luxury brands, with popular shopping centers and high streets staying open until late, is a good opportunity for shoppers. In this mentioned period, Istanbul’s traditional bazaar are also offering discounts and other promotional offers.

To sum up, just looking at the history of Turkey then and now, helps us to understand the background of love for shopping malls and the feeling of collectivity. Another possible reason that carries the marks of historical bazaars is spending leisure time with different kind of activities rather than going to retail stores merely for shopping and doing nothing else, as well as enjoying a fine dining or fast food restaurant, having fun at the game arcade, watching a movie as a week or weekend activity.

There are many proofs to show Turkey’s hunger for shopping malls. To start with, Turkey’s shopping mall potential between 2012-2014 indicates that by 2014 the number of shopping malls in Turkey will reach 347. Over all Turkey, there are now 265 active shopping malls and in 2012, 40 more will be added to this number. In 2013, 29 shopping malls and in 2014, 13 new shopping malls would be active. In 2010 the number of people visited shopping malls was 83 million per month and in 2011 this number increased to 108 million per month. In 2012, an average of 122 million people are expected to visit shopping malls in Turkey per month.?The market is not saturated yet since out of 81 provinces in Turkey, 55 of them do not have any shopping malls yet.

Among all these provinces, Istanbul stands out by taking the 5th position in the world and the first place in Europe in the leage of Shopping Mall or as in Turkish, AVM (Alisveris Merkezi), according to a research by an American consulting firm called CBRE. Ankara is the 8th in the ranking in the top ten list that includes five cities of China. Istanbul is also one of Europe's fastest growing cities in real estate and retail. The report about shopping malls was based on square meters, includes 5 cities from China and 2 cities from Turkey. Istanbul was chosen as the city in Europe where the most